CIT GAP Funds Invests in Lujure Media Inc.

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Software allows small and medium business owners to create custom Facebook pages, strengthen digital marketing capabilities

CIT GAP Funds

Center for Innovative Technology GAP Funds

The Center for Innovative Technology (CIT) announced today an investment in Blacksburg, Va.-based Lujure Media Inc., a social media company that helps businesses create custom Facebook fan pages and timelines to engage customers.

CIT President and CEO Pete Jobse said, “Running a successful business today requires a digital marketing strategy. Lujure Media offers entrepreneurs with limited resources a way to easily develop social media outreach as part of their overall marketing efforts.”

Lujure Media gives small and medium business owners, who may lack web development experience, the ability to create a professional Facebook fan page in less than five minutes. Users are able to manage fan pages and timelines using Lujure Media’s convenient drag-and-drop capabilities. Lujure Media also enables independent consultants to create and update fan pages for multiple clients in one interface. E-commerce tools, Twitter and multimedia widgets are also available for businesses to interact with customers. Lujure Media also provides detailed social analytics for Facebook fan pages that illustrate measurement of social value.

Lujure Media’s CEO Nathan Latka said, “We have developed a proprietary drag-and-drop software platform that lets users quickly drop-in and resize application widgets onto Facebook pages and timelines. We plan to expand the custom Facebook experience to also host customer websites using the same platform; creating a one-stop product for Facebook, web and mobile.”

Tom Weithman, CIT Vice President and GAP Funds Managing Director, said, “Nathan Latka and the Lujure Media team are able to use their business and technical expertise to produce software that helps organizations connect to their customers in an interactive way. With our investment, Lujure Media will begin product development on a mobile page builder tool.”

Since its 2005 launch, CIT GAP Funds has placed over 60 investments across the Commonwealth, deploying $6 million of public funds and attracting almost $79 million in additional private investment, creating a robust public-private ecosystem for entrepreneurs. (For a list of portfolio companies, please visit the GAP Funds website.)

To learn more about Lujure Media Inc., please visit their website.

About the Center for Innovative Technology, http://www.cit.org
CIT is a nonprofit corporation that accelerates the next generation of technology and technology companies. CIT creates new technology companies through capital formation, market development and revenue generation services. To facilitate national innovation leadership and accelerate the rate of technology adoption, CIT creates partnerships between innovative technology startup companies and advanced technology consumers.

About the CIT GAP Funds, http://www.citgapfunds.org
CIT GAP Funds makes seed-stage equity investments in Virginia-based technology, clean tech and life science companies with a high potential for achieving rapid growth and generating significant economic return for entrepreneurs, co-investors and the Commonwealth of Virginia. CIT GAP Funds investments are overseen by the CIT GAP Funds Investment Advisory Board (IAB). This independent, third-party panel consists of leading regional entrepreneurs, angel and strategic investors, and venture capital firms such as: New Enterprise Associates, Grotech Ventures, Valhalla Partners, Harbert Venture Partners HIG Ventures, Edison Ventures, In-Q-Tel, Intersouth Partners, SJF Ventures, Carilion Health Systems, Johnson & Johnson, General Electric, and Alpha Natural Resources.

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