Nashville, TN (Vocus) September 22, 2010
Don McEachern, North Star Destination Strategies' President &CEO, will speak at the upcoming National League of Cities' Leadership Training Institute on the topic of Community Branding. The 87th Annual Congress of Cities & Exposition will be held at the Colorado Convention Center in Denver, Colorado, November 30 - December 4, 2010.
North Star Destination Strategies is an industry leader in the field of community and city branding. The city branding specialists have worked with over 120 communities across the United States including New Orleans, Louisiana; Santa Rosa, California; McKinney, Texas and Providence, Rhode Island.
"I am thrilled to participate in the National League of Cities' Leadership Training Institute. Teaching at this conference is a valuable opportunity to meet with local government officials from across the U.S. to discuss current trends, challenges and opportunities," Don McEachern, President & CEO, North Star Destination Strategies.
The topic, Community Branding: Using your Brand to Invest Wisely In a Downed Economy, explores the idea that despite tightened government budgets, savvy leaders understand that now is the time to invest in a strong community brand. Wielding an effective brand can allow communities to capture share even in a down economy and be poised to strike when the economy rebounds. A strong, integrated community brand can help to build partnerships with the private sector and inspire teamwork within the public sector which results in a more effective use of limited resources.
The National League of Cities is committed to strengthening and promoting the leadership capacity of our
nation's local elected officials. More than 3,000 mayors, council members, and local leaders participate in
leadership seminars and programs designed to explore the nature and practice of local government leadership.