In building the Passport, we met with hundreds of class providers. We heard over and over again about negative experiences with customers acquired from deal sites who only came once. We built the Passport to solve this problem.
New York, NY (PRWEB) December 05, 2012
Classtivity.com, the easiest way to find a fitness or leisure class online (e.g. dance, yoga, martial arts) today announced the launch of the Classtivity Passport which aims to help consumers discover their passions by trying new classes while also providing an efficient source of customer acquisition and a technology-based customer retention mechanism for class providers. Classtivity’s Passport launch in New York comes at the same time as Classtivity’s expansion into the San Francisco and Los Angeles markets. Classtivity graduated from TechStars and launched in NYC in June 2012.
“It can be intimidating to show up for a class at a studio you’ve never been to before,” said Payal Kadakia, Classtivity’s Founder and CEO. “With the Passport, we hope to make this hurdle less daunting and make it easier for consumers to find the best classes in their city.”
The Classtivity Passport provides access to 20 different classes at venues throughout New York City. Consumers can purchase the Passport for $49 on the Classtivity site. All reservations and scheduling is done online, through Classtivity’s website or mobile site. Passport holders can choose from over one hundred classes ranging from spin, pilates, yoga, and dance to martial arts, strength training, and cardio.
In addition to providing a strong offering for consumer discovery, the Passport also helps class providers acquire and retain new students. On the surface, the Passport appears similar to deals offered on sites like Groupon and Living Social in that it provides a discounted offer to introduce consumers to local small businesses. However, the Passport goes beyond the daily deal sites with a unique backend technology that enables class providers to re-market to students who attended a class and rated it favorably. (The Passport has a built in review process that all class-goers must complete before booking additional classes through the Passport.)
“The Classtivity Passport will revolutionize the way class providers grow their business,” said Kadakia. “In building the Passport, we met with hundreds of class providers. We heard over and over again about negative experiences with customers acquired from deal sites who only came once. We built the Passport to solve this problem.”
Kadakia, who studied operations research and management science at MIT, also has experience as a class provider. In 2009, she formed the Sa Dance Company, an organization dedicated to increasing awareness of Indian dance in mainstream America. Kadakia’s background as a dancer and class provider matched with her education in organization and efficiencies provided her with a unique perspective to launch the Passport as a product that would appeal to both consumers and class providers.
The Passport launch coincides with the expansion of the main Classtivity site into the Los Angeles and San Francisco markets. Using proprietary technology, Classtivity has aggregated all of the available classes in both of these markets and provides a simple platform for consumers to access these schedules. The Classtivity Passport will be offered in the San Francisco and Los Angeles markets in early 2013.
About Classtivity:
Classtivity is the leading site for finding classes online. Since its launch from TechStars in June 2012, it has helped hundreds of thousands of people browse and book classes online. Classtivity is home to over 200,000 classes – including everything from fitness classes like yoga, pilates, spin, and dance to creative classes like photography, cooking, and art. Classtivity is currently live in New York City, San Francisco, and Los Angeles, and will be expanding to additional cities in 2013. For more information about Classtivity, please visit http://www.classtivity.com. For more information about the Classtivity Passport, please visit http://www.classtivity.com/passport.
About the Classtivity Passport:
The Classtivity Passport is a discovery pass that provides access to a class at 20 different venues in New York City. Venues participating in the Passport include: Anderson’s Martial Arts Academy; Body & Pole; Body Space Fitness; Broadway Bodies; Dance New Amsterdam; Dharma Yoga; Doonya; Gallim Dance; Jivamukti Yoga; Just Keep Moving Fitness; Kettlebell Kickboxing; M Dance & Fitness; Nalini Method; Pedal NYC; Pure Barre; Revolve; Sixth Street Pilates; Sacred Sounds Yoga; Studio Anya; and Uplift. For more information about the Classtivity Passport, please visit http://www.classtivity.com/passport.
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