Big business has woken up to the reality that green is not simply a trend, and if they are to sustain a healthy reputation, let alone profit, sustainability must be a part of their business model
South Pasadena, CA (Vocus) October 8, 2008
Clean Agency (http://www.cleanagency.com)], a firm specializing in sustainable business strategy for companies with strong commitments to corporate social responsibility and the environment, has added new talent and relocated their offices to South Pasadena. Making their new nest at The Ostrich Farm in South Pasadena, Clean welcomes aboard team members Christopher Kahl and Candace Hodder.
With heightened awareness for social corporate responsibility and environment among big business, this summer has been no time to bury one's head in the sand, keeping Clean busy with new business in several segments of the consumer markets.
"Big business has woken up to the reality that green is not simply a trend, and if they are to sustain a healthy reputation, let alone profit, sustainability must be a part of their business model," said Seri McClendon , CEO & principal of Clean.
Clean, a sustainable business strategy firm providing services in everything from life cycle analysis to public relations, recently augmented staff to accommodate the additional workload by adding a talented strategist, a graduate from Art Center; and an accomplished account executive with a background in non-profit consulting.
Christopher Kahl, a graduate of Art Center College of Design in Pasadena joined Clean to head the strategy and problem-solving processes as Creative Director. Concentrating on systems with an eye towards expansion, Christopher orchestrates solutions for products and experiences that successfully balance commercial, sustainable and ethical concerns.
Working with both the WalMart Packaging Scorecard and the Sustainable Packaging Coaltion, Christopher has distilled Clean's sustainable packaging approach into proven results for clients such as Disney Global Toys, Mattel and Spin Master.
Prior to Clean, Christopher focused on identity and packaging solutions for such brands as MTV Networks, the acclaimed Japanese concept restaurant Katsuya by Starck, and the soon-to-launch SLS Hotels.
Candace Hodder, originally hailing from Toronto, Canada will be primarily responsible for account relations. Her strengths are in non-profit partnerships and planning.
Before joining Clean, Hodder was tasked with helping to launch the Urban Farming on the Food Chain project. A committed environmentalist, Candace spent the two years prior to her arrival in Los Angeles coordinating a national environmental event called the Great Canadian Shoreline Cleanup, a program that encourages Canadians to clean up beaches and waterways in their communities. She holds a Bachelors degree in Political Studies and a Masters degree in the relatively new field of Environmental Politics.
Clean is now located at 1010 Sycamore Avenue, Suite 306, South Pasadena, CA. (323) 255-9178.
Established in 2001, and based in South Pasadena, CA, Clean is a non-traditional agency specializing in sustainable business strategies from supply chain assessment to integrated marketing. Clean develops customized solutions for nationally recognized brands and innovative entrepreneurial companies, enabling them to improve their economic and environmental performance at the same time.
Clean believes that sustainability is incremental, and that small changes can go a long way toward improving your company's triple bottom line. Clean is the new green. Visit http://www.cleanagency.com or call (323) 255-9178.
MEDIA CONTACT: Kathy Kniss, Kathy @ cleanagency.com, (323) 255-9178 x17
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