Building social content has become critical in creating buzz among next gen news seekers
South Pasadena, CA (Vocus) August 20, 2008
Clean , a firm specializing in sustainable business strategies for companies with strong commitments to corporate social responsibility and the environment, recently added Canadian-based Spin Master and NewPage Corporation (Ohio) to its roster of eco-conscious clients.
“We’re coming into a new era – an era of consciousness among business leaders with the power to make a real difference. And while many HR departments are racing to install environmental managers to their executive team, those executive teams are still getting the most direct help from specialists,” said Seri McClendon, CEO of Clean.
For NewPage Corporation, North America’s leading manufacturer of coated paper, Clean has launched http://www.papertellsastory.com, an informative, behavior-changing campaign creating awareness about issues of concern surrounding imported coated paper from parts of Asia.
Elements of the campaign include print and digital advertising, a robust interactive website with headline blogging and a podcast entitled “On Paper” exploring topics related to corporate sustainability. To date, the campaign has garnered more than 1.5 million editorial impressions, with more than 54,000 unique visits to http://www.papertellsastory.com and more than a thousand people a week downloading episodes of the “On Paper” podcast from iTunes.
“Building social content has become critical in creating buzz among next gen news seekers,“ said Kathy Kniss, Director of Public Relations for Clean, adding, “traditional outreach is Jurassic, to be successful at our jobs we need to make it easier for people to authentically discover new brands and companies on their own. ”
And for clients like Spin Master, the fifth largest toy manufacturer in the world, Clean is working to apply sustainable solutions to traditional packaging commonly found on retail store shelves internationally. Materials sourcing and specifying, packaging forms and fulfillment systems all filter into the Clean packaging process.
Clean weighs the success of its solutions using a variety of rigorous parameters, from retailer initiatives such as the Wal-Mart Packaging Scorecard to a client’s internal sales, marketing and manufacturing goals. Clean partners with global consumer product companies to effectively unite our clients’ operational reality with their stakeholders’ expectations.
“Consumers everywhere are increasingly aware of the impacts purchasing decisions exert on the environment and their family. Discerning shoppers, particularly parents, are more likely to establish brand loyalty with those who consistently have consumers’ best interests in mind.” said Christopher Kahl, Creative Director for Clean.
Established in 2001, and based in South Pasadena, CA, Clean is a non-traditional agency specializing in sustainable business strategies from supply chain assessment to integrated marketing. Clean develops customized solutions for nationally recognized brands and innovative entrepreneurial companies, enabling them to improve their economic and environmental performance at the same time.
Clean believes that sustainability is incremental, and that small changes can go a long way toward improving your company’s triple bottom line. Clean is the new green. Visit http://www.cleanagency.com or call (323) 255-9178.
CONTACT: Kathy Kniss, Kathy @ cleanagency.com, (323) 255-9178 x17
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