It's about creating community and sharing the challenges that real businesses today face when moving towards a more sustainable future
Los Angeles, CA (Vocus) July 28, 2009
Clean, a firm specializing in sustainable business strategy and outreach, wraps production on the second season of the popular sustainability interview series: "On Paper", recorded at this year's Fortune Brainstorm: GREEN Conference. Sponsored by NewPage Corporation, North America's leading coated paper manufacturer, the successful podcast series has surpassed one million listens with Season Two's episodes, beginning with an interview with Paul Hawken, best-selling author, environmentalist and principal of Biomimicry Ventures.
A new media tool that allows NewPage to foster a solutions-centered dialog among business leaders, "On Paper" is an interview-based program focused on practical issues associated with sustainability trends, and features interviews with experts in the fields of renewable energy, waste reduction, transportation and forestry.
Guests include such esteemed persons as Yalmaz Siddiqui, Environmental Strategy Advisor for Office Depot; David Kiser, Vice President and Manager of Health, Safety and Environment for Eastman Kodak; Vivienne Riggio, Manager of Corporate Social Responsibility & Supply Chain Security for Asics America; and Trish Fritz, Assoc. Chief of Staff, Strategic Environmental Programs for the U.S. Governmental Printing Office.
"Many of the high profile thought leaders and innovators profiled in the 'On Paper' series aren't readily accessible to their peers, so it was important to make listeners feel like they're sitting there face-to-face," says Seri McClendon, CEO of Clean.
"On Paper" has quickly become a practical source of information for the paper company's existing and potential customers on many top-of-mind issues, from greener paper choices to comprehensive carbon strategies.
"It's about creating community and sharing the challenges that real businesses today face when moving towards a more sustainable future", McClendon says. "Clean is pleased to support NewPage in its sponsorship of this timely communications platform."
Listen to On Paper episodes for free at http://www.onpaperseries.com or through iTunes by searching the keywords "newpage" or "onpaper".
Established in 2002 and based in Los Angeles, Clean is a researched-based outreach firm specializing in strategic planning, environment and economic research, integrated marketing and product packaging. Leading in the development and communication of green industry initiatives on a global scale, Clean creates customized solutions for nationally recognized brands and innovative entrepreneurial companies, enabling them to improve their economic and environmental performance simultaneously. For more information visit http://www.cleanagency.com.
About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $4.4 billion in net sales for the year ended December 31, 2008. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.
NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper.
nicole (at) cleanagency (dot) com
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