World Household Cleaning Agents Market to Exceed US$58.1 Billion by 2010, According to a New Report by Global Industry Analysts, Inc.

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Household cleaning agents have evolved into a innovative product category as consumers look for cleaning options, which make their daily chores less cumbersome and time saving without compromising on the cleaning effectiveness. Disinfectant multi-surface wipes, multi-purpose clothes cleaners, disposable dry and wet wipes, and disposable dishcloths are some of the recent innovations.

Household Cleaning Agents: A Global Strategic Business Report

World Household Cleaning Agents market is forecast to maintain a CAGR of over 4.5% over years 2001-2010 and reach in excess of US$58.1 billion by the end of the decade. With an estimated 2007 share of 46.39%, Specialty Cleaners form the largest segment in the global Household Cleaning Agents market. In terms of growth, however, Bleaches are forecast as the fastest growing segment, with a projected CAGR of 4.62% over the period 2001-2010.

Increasing disposable incomes and the consequent rise in purchasing power of low-income groups around the world led to greater demand and affordability of novel, sophisticated and easy-to-use household cleaners. The household care sector in Asia-Pacific and Eastern Europe witnessed double-digit growth rates in recent years. Though the US market contended with a weak dollar, the household care sector in the country witnessed overall growth, mainly due to growing consumer demand for various cleaning solutions. The growth of global cleaning products market is further fueled by recovery of Latin American economies and the growing demand in Eastern Europe. Several developing countries in these geographical areas recorded higher consumer expenditure and steady adoption of high-end luxury products.

As consumers exhibit low brand loyalty, and often indulge in brand switching, line extensions and new technology developments are becoming the order of the day for manufacturers of household cleaning agents, to stay profitable and retain their customers. Niche products such as concentrated cleaners, disinfectants and fragrance-based cleaners, are becoming very popular in the industry.

Present day consumers prefer highly effective and easy-to-use household cleaning products. Most of the currently available household cleaning products work efficiently in disinfecting bathrooms and kitchen counters and other hard surfaces. Product innovation is the main driver for household sales, as consumers are giving up traditional products such as ammonia and sponges for high-performance formulas. Products that are safe, multi-functional and convenient to use are expected to propel sales growth in the coming years. Safety concerns also encourage consumers to opt for natural and environment-friendly household cleaning products.

Major companies covered include Clorox, Colgate-Palmolive Company, Church and Dwight Co., Inc, Henkel KgaA, The Dial Corporation, Kao Corporation, Procter and Gamble Company, Reckitt Benckiser Plc, S.C. Johnson & Son, Inc, and Unilever.

"Household Cleaning Agents: A Global Strategic Business Report", published by Global Industry Analysts, Inc., provides a comprehensive review of market trends, product profile, recent developments, mergers, acquisitions, profiles of major players and other strategic industry activities. Analysis is presented for major geographic markets such as US, Canada, Japan, France, Germany, Italy, the UK, Spain, Russia, Asia-Pacific, Middle East/Africa, and Latin America. Analytics for the period 1991 through 2015 are provided in terms of Product segments including Surface Cleaners (All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants), Specialty Cleaners (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners) and Bleaches (Liquid Bleaches and Dry Bleaches).

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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