Clearly Contacts Serves Up Guerilla Marketing at Australian Open

Share Article

Clearly Contacts hit the ground running on Saturday with a guerilla marketing campaign targeting the Australian Open.

Clearly Contacts team members spread the word in Melbourne

Clearly Contacts team members spread the word in Melbourne

There is a large opportunity for people to save money on eyeglasses and we want consumers to be aware that it’s a choice.

Clearly Contacts hit the ground running on Saturday with a guerilla marketing campaign targeting the Australian Open. The world’s largest online retailer of contact lenses and eyeglasses has chosen guerilla marketing as the best technique to introduce eyeglasses online to a new market for its open, conversational appeal.

Clearly Contacts sent representatives to hand out information packages and raise awareness in Australia that eyeglasses can be purchased online for half the price of traditional optical stores. The response was overwhelming as consumers thanked the marketing team members for sharing this much needed service. “There is a large opportunity for people to save money on eyeglasses and we want consumers to be aware that it’s a choice. Guerilla marketing is the best way of getting the message across as we can start a conversation with consumers who would normally disregard huge price differences as too good to be true.” stated Clearly Contacts Vice President of Sales, Steve Wallace.

Some of the major benefits of guerilla marketing campaigns that appealed to the Company are: Very little cost involved compared to a traditional advertising campaign, savings for the company mean savings for the customer.

Consumers want value in these economic times, our service is all about value. It’s a win/win.

Community involvement. Getting to know our customers is very beneficial to us in evaluating their needs. Clearly Contacts retails high quality, brand name eyeglasses starting at $38. The company has found that one of the largest deterrents to customers trying their service online is that they believe the deal is too good to be true. “The plain truth is that glasses do not cost $300 to make. That price includes large mark-ups by optical retail shops and there is an alternative.” Added Wallace Some of the brand name eyeglasses sold by Clearly Contacts include: Gucci 1515 Azure, which retails for $78.00 https://www.clearlycontacts.com.au/glasses/frames/liz-claiborne-408/prod25036.html

Banana Republic Colin, which retails for $78.00 Fysh 3331, which retails for $58.00

For Further Information:
Jennifer Harvey
Communications Manager
Clearly Contacts
604-669-1555 ext. 322

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jennifer Harvey
Clearly Contacts
604-669-1555 ext. 322
Email >
Visit website