There is a growing need in the online advertising industry to be able to properly attribute credit across all advertising sources
Columbus, OH (PRWEB) March 17, 2009
ClearSaleing Inc., an online advertising analytics and technology company, is hosting the attribution management webinar Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix, and registrations for the event are filling up quickly from Internet marketers around the globe.
ClearSaleing Co-Founder and Chief Innovation Officer, Adam Goldberg, and Vetra Analytics President, Dr. Purush Papatla, will be co-hosting the webinar, which will take place this Wednesday, March 18 at 1pm EST. The webinar will further analyze the complex topic of attribution management by exploring both simple, proven attribution models and more complex models for properly allocating credit across the team of advertising leading to a conversion.
"There is a growing need in the online advertising industry to be able to properly attribute credit across all advertising sources," Goldberg said. "This webinar is going to demonstrate both the technology needed to get beyond the last click model, as well as presenting mathematical models to properly attribute credit based on common Purchase Path's of consumers online."
ClearSaleing has previously sponsored two forums on the topic of Attribution Management, where leading online marketing minds and industry professionals were invited to debate and begin the task of defining model frameworks for accurately assigning value across a team of ads leading to a conversion. Contrasting from the Forum series, Measuring the Immeasurable will supply data based rules on the correct allocation of ads in a Purchase Path, with profit being the ultimate measure of success.
Through ClearSaleing's advertising analytics technology, webinar attendees will gain insights on how the proper tracking technology, paired with statistical analysis, creates concrete models for Attribution rules. Topics covered in the webinar include:
- Frequent Purchase Path scenarios
- Simple, proven, rules-based attribution models
- Why the "last click" method leads to wrong decisions
- What additional data points should be used when doing attribution
- How to build a mathematically sound model for attribution
To register for Measuring the Immeasurable: How to Properly Measure Your Online Marketing Mix webinar, go to http://www.clearsaleing.com/v9webcast.aspx.
About Vetra Analytics
Vetra Analytics is a global marketing analytics consulting firm specializing in developing models for marketing analytics, analytical staff augmentation and custom marketing dashboards to optimize marketing decision making. Vetra's business is to help customers in turning information into advantageTM by making numbers talkTM.
ClearSaleing is the leading technology provider of Advertising Analytics. Through its innovative portfolio management approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.