The integration of ClearSaleing and Marin brings together the world's most sophisticated attribution management platform with the industry's leading search marketing platform, enabling direct communication of valuable keyword data between systems.
Columbus, OH and San Francisco, CA (PRWEB) November 9, 2010
For sophisticated online advertisers and leading digital agencies, it is always a challenge to have their best-in-class solutions work in unison. As search marketing is typically directly or indirectly connected to other advertising investments such as online display advertising, natural search, and offline media, savvy advertisers are demanding integration between their paid search marketing platform and their multi-channel advertising analytics. A recent partnership between ClearSaleing, the industry leading (Forrester) attribution management and advertising analytics solution provider, and Marin Software, the leading enterprise-class paid search management platform, showcases the powerful results that a successful integration can provide.
The integration, performed for a large national retail client, and soon to be utilized for an international financial services client, allows advertisers to synchronize URL handling and conversion data capture across systems. The Marin platform is now able to fully utilize attribution data gathered by ClearSaleing for analytics and bid optimization and, as a result, clients can maximize the value of their once separate search marketing and attribution investments.
“A large advertiser’s search portfolio can have thousands, if not millions of keywords that are undervalued, not because of inefficient bid or campaign management strategies, but purely as the result of the flawed ‘last ad standard’ many analytics and back-office measurement systems still embrace,” said Dustin Engel, ClearSaleing's Chief Strategy Officer. “The integration of ClearSaleing and Marin brings together the world's most sophisticated attribution management platform with the industry's leading search marketing platform, enabling direct communication of valuable keyword data between systems. We have consistently seen that a large portion of increases in marketing mix profitability and sales are driven from ‘bottom-up’ decisions at the most granular levels. This partnership enables the most granular elements of search success to be leveraged to their full potential."
“Deploying a paid search management application should help reduce complexity for marketers, and yet many solutions force advertisers to create redundant and often incomplete data stores within an organization,” said Matt Lawson, Marin Software’s Vice-President of Marketing and Alliances. "By integrated paid search and attribution management solutions, advertisers can eliminate this redundancy, increasing confidence in campaign data, and improving the effectiveness and ROI associated with paid search. The integration of Marin and ClearSaleing accomplishes just that, allowing joint clients to maximize their return on marketing assets, and reducing the time required to deploy a world class solution.”
“We've seen a tremendous amount of client overlap due to the high level of sophistication of our respective clients,” continued Engel, “and anticipate that integrations of this sort will become more common as the market continues to mature and demand more from their existing solutions.”
INTEGRATION ALLOWS FOR CONSISTENT AND ACCURATE AD VALUATIONS
The integration eliminates the need for multiple conversion pixels by routing all conversion information through ClearSaleing's conversion tracker. Because of this single-source tracking, conversions from all channels are automatically de-duplicated, leading to accurate conversion data and saving the time of manual de-duplication. Once Purchase Path data is collected, post-attributed paid search conversion data is sent to Marin Software at the keyword level for reporting, alerting, campaign management and bid optimization. The revenue and profit values included in the data are based upon ClearSaleing's scientifically-based attribution models, which allow for consistent and accurate valuation of ads across all channels.
ABOUT MARIN SOFTWARE
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 500 brands rely on Marin Search Marketer to manage and optimize in excess of $1.3 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply. For more information, please visit http://www.marinsoftware.com.
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.
ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes http://www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.
ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit http://www.ClearSaleing.com.