Internet Expert Explains Why Google Yahoo Ad Deal is Anti Competitive - Deal Would Make Yahoo Dependent on Google Financially and Operationally

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Scott Cleland, Internet expert, feels Yahoo is unlikely to competitively bite the Google hand that feeds it. He discusses this and more issues around the Google -Yahoo ad partnership in his latest white paper titled "Googleopoly III."

Today Precursor President Scott Cleland released a new 10-page white paper, entitled "Googleopoly III - Dependency: The Crux of the Google Yahoo Ad Agreement Problem," which is a follow up of last week's analysis: "Googleopoly II: Google's Predatory Playbook to Thwart Competition."

In a straight-forward analysis, which cuts to the heart of the anti-competitive problem of the proposed Google-Yahoo ad partnership - the white paper emphatically answers the key question: "Would Yahoo compete as vigorously with Google Post-Agreement?"

"Yahoo's and Google's claims that, an $800 million annual deal between competitors with command of 90% of the search market, are: entirely benign, involve no quid pro quo outside the agreement, and create no opportunity or incentive for anti-competitive collusion - are simply not credible," Cleland said.

"The value, depth and breadth of this ad agreement would make Yahoo too dependent on Google financially, operationally and strategically to credibly believe Yahoo would compete as vigorously with Google post agreement as before."

Cleland also called the proposed ad partnership a "Hotel California deal" where Yahoo could checkout but never leave, because the deal would enthrone Google as Yahoo's single most important business relationship.

Cleland's white papers: "Googleopoly III - Dependency: The Crux of the Google Yahoo Ad Agreement Problem," and "Googleopoly II: Google's Predatory Playbook to Thwart Competition" are available at http://www.googleopoly.net .

Precursor is an industry research and consulting firm, specializing in the converging techcom sector. Precursor offers rare forward-looking expertise and national credibility at the nexus of: capital markets, public policy and techcom industry change.

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