Internet Markets Expert, Scott Cleland, President of Precursor, to Testify on Proposed Google-DoubleClick Merger

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A Senate Judiciary Subcommittee will examine impact of Google-DoubleClick merger on competition and privacy at the hearing of testimony by Scott Cleland, President of Precursor, LLC.

Scott Cleland, President of Precursor, LLC, will testify Thursday, September 27, at 2:00 p.m. at the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights hearing "An Examination of the Google-DoubleClick Merger and the Online Advertising Industry: What Are the Risks for Competition and Privacy?"

"The stakes of the Google-DoubleClick merger review are whether the FTC grants one company de facto bottleneck control over online advertising -- the only proven business model to monetize Internet content," Cleland said.

"Bottom-line, if a business wanted its content to succeed on the Internet, it would have no real competitive choice, but to use the Google-DoubleClick-YouTube online advertising platform."

In July, Cleland provided a 35-page white paper entitled "Googleopoly: The Google-DoubleClick Anti-Competitive Case" to the Federal Trade Commission and Congress. The white paper explained: what the relevant market is, why Yahoo and Microsoft will continue to fall behind Google, and how Google-DoubleClick's combined market power in ad-serving and click data will enable Google to "corner" the market for ad-brokering and ad exchanges. View the paper and charts at:

Cleland will be available to the media before and after his testimony at the hearing.

WHO:    Scott Cleland, President, Precursor, LLC.

WHAT:    Media availability before and after Senate Judiciary Subcommittee Hearing

WHERE:    Room 226 of the Senate Dirksen Office Building

WHEN:    Thursday, September 27 at 2:00 p.m.


Precursor is an industry research and consulting firm, specializing in the converging techcom sector. Precursor offers rare forward-looking expertise and national credibility at the nexus of: capital markets, public policy and techcom industry change, in order to help companies better exploit emerging opportunities and guard against emerging risks.


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