CleverSet Wins "Best in Show" and "Most Likely to Exit First" in Web 2.0 Summit Launch Pad Competition

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As one of six finalists chosen from over 130 entries, CEO Todd Humphrey presented CleverSet's vision of bringing relevance to the online experience to the Web 2.0 audience

The CleverSet team has worked hard to turn years of scientific research into a commercial product that makes the Internet a more personal, relevant experience for everyone - and we're thrilled to share our vision with the Web 2.0 audience.

CleverSet, the leading provider of personalized recommendations for eCommerce companies and content providers, today announced that it was named as one of six finalists of the Web 2.0 Summit Launch Pad competition and named "Best in Show" and "Most Likely to Exit First." CleverSet CEO, Todd Humphrey, presented on stage during the Launch Pad event in front of a panel of six venture capitalists and the entire Web 2.0 audience.

"It's a great honor to be selected 'Best in Show' and 'Most Likely to Exit First' by the Launch Pad audience," said Todd Humphrey. "The CleverSet team has worked hard to turn years of scientific research into a commercial product that makes the Internet a more personal, relevant experience for everyone - and we're thrilled to share our vision with the Web 2.0 audience."

The 3rd annual Web 2.0 Summit Launch Pad received over 130 applications from promising startups in 2007, but just six were selected as winners after a vigorous selection process and screening by a leading VC panel. Launch Pad is part of the Web 2.0 Summit, the gathering place for business leaders of the new Web that brings together the most influential to discuss and debate the most important issues and strategies driving the Internet economy. This year's fourth annual event expects to welcome over 1,000 attendees.

CleverSet's powerful, patented machine learning technology understands, and ultimately predicts, the behavior of every single visitor, on a click-by-click basis, each time they visit a web site - which means consumers spend less time searching and more time discovering the right products, content and services for them. CleverSet also extends to mobile, RSS and email, allowing companies to deliver relevant messages to their customers via multiple channels. With CleverSet, companies move beyond simply presenting their customers with what is "most popular" to present them with "what is most relevant".

"These awards from Launch Pad cap off a great year for CleverSet, in which we signed dozens of new customers including Wine Enthusiast and 3M.com and took home the 'Most Innovative Company' award from The American Business Awards," said Humphrey. "We look forward to bringing our technology to the world's top brands in 2008 and beyond."

A list of all Web 2.0 Launch Pad winners can be found at: http://www.web2summit.com/pub/w/62/launchpad.html

About CleverSet
CleverSet helps eCommerce companies and content providers significantly increase their revenues by enabling a truly personalized experience for each and every online visitor. The most powerful solution in market today, CleverSet's recommendations service helps companies entice people with relevant and personally appealing items they might not have otherwise seen, improving each visitor's experience and ultimately lifting conversion rates and revenue-per-visitor. CleverSet's easy-to-deploy personalization service can be operational within hours and begins improving business results immediately. CleverSet currently powers merchandise recommendations for more than 85 websites, including Wine Enthusiast, Overstock.com Auctions, Cutter & Buck and 80sTees.com. CleverSet is located in Seattle, Washington, and Corvallis, Oregon. For more information about CleverSet and the market-leading business results delivered by its e-commerce personalization technology, please visit cleverset.com or call 1-206-965-8735.

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Kari Moe Straley
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