Inform Technologies and Clickability Form Relationship: Clickability Will Introduce Publishers to Inform's Technology, Which Automatically Generates Links that Enhance the Online Content and Revenue Potential of Established Media Brands

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Inform Technologies has entered into a partnership with Clickability, a leading content management system widely used by media properties.

We believe that by introducing online publishers and others to Inform Technologies, we're helping them recognize more opportunities to enrich and monetize their online presence

    Inform is a new technology solution for established media brands that automatically searches, organizes and links content to provide a rich, compelling experience that attracts and retains readers.

Under the agreement, Clickability will introduce Inform's capabilities to media companies that use the Clickability content management platform.

Said James Satloff, CEO of Inform, "We're very happy to be working with Clickability, which is a truly innovative, best-in-class content management system. We're gratified that Clickability is enthusiastic about how our technology enriches online media properties by helping them leverage their own content and archives, provide a more compelling experience for readers, and develop new opportunities for ad revenues."

Inform's artificial-intelligence and natural language-based technology uses proprietary rules and algorithms to scan millions of pages of content and identify topics and articles that are similar and relevant to each other. Based on these relationships, the Inform technology creates editorial-quality links within online articles that provide one-click access to new, automatically generated, topic-specific pages, pulling together articles, videos, blog posts and other content on a given subject.

By providing these links and pages, Inform helps a media website become deeper and more compelling, engaging visitors to spend more time using it. This can result in more readers and more page views, and thus more revenue, as well as an improved ability to compete effectively with search engines and other sites.

"We believe that by introducing online publishers and others to Inform Technologies, we're helping them recognize more opportunities to enrich and monetize their online presence," said John Girard, CEO of Clickability.

The partnership between Clickability and Inform underscores the capacity of web-based technologies to deliver competitive advantage to online publishers, according to the companies. Publishers will benefit from the synergies of the two services, both of which promote new revenue opportunities. Finally, both Clickability's and Inform's solutions are fast and easy to implement, due to their "software as service" design.

About Inform Technologies

Inform's technology platform works like an editorial team: It continually teaches itself how information is related and automatically updates links and topics as the context changes. For example, the software is capable of learning that "Sooner" means something different in Oklahoma than elsewhere, and can then create Sooner-specific Oklahoma football pages. The resulting links are both deep and meaningful, and help transform a website from a series of static pages into a dynamic, "living" information hub that remains up-to-date in response to breaking news, developing trends and readers' changing interests. Importantly, pages that Inform generates automatically will appear in searches, driving more readers to the site.

Inform's Connected Content Solution(TM) and Essential Technology Platform(TM) are used by major media brands including WashingtonPost.Newsweek Interactive, Crain's, IDG, Conde Nast, The New York Observer, The New York Sun and over 50 others. Inform was founded in 2004.

About Clickability, Inc.

A privately held company, Clickability was founded in April 1999 and is headquartered in San Francisco. Clickability delivers a fully integrated, multi-tenant on-demand platform for innovative web publishing. Clickability gives a competitive advantage to its customers by delivering an innovative suite of content management, ad server, newsletter, social media, delivery, and analytic capabilities. Clickability delivers award-winning solutions to the top names in the publishing world, including:, CNN Interactive, Gray Television and USAToday.

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Adria Greenberg
Sommerfield Communications, Inc.
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