By embedding its BI software suite, ClickSquared is able to offer customers unparalleled self-service reporting, data exploration, and dashboard capabilities, as well as intuitive customer analysis tools as part our on-demand Click 3G marketing platform.
Boston, MA, (PRWEB) January 20, 2011
ClickSquared, a premier provider of email and cross-channel database marketing solutions, today announced they have selected Jaspersoft Business Intelligence Enterprise Edition to embed into its on-demand cross-channel marketing platform. Jaspersoft provides the most flexible, cost effective and widely deployed business intelligence suite in the world.
Jaspersoft’s commercial open source software allows for code-level integration with ClickSquared’s SaaS marketing platform, giving ClickSquared’s clients powerful ad hoc reporting and data analysis capabilities. And since Jaspersoft’s multi-tenant design and metadata construct mirror ClickSquared’s own on-demand architecture, ClickSquared is able create a seamless user experience for its marketing users -- allowing marketers to explore customer profile, behavior and campaign response data, make discoveries, and immediately create campaigns to communicate to the identified customer segments.
“To be successful in today’s competitive environment, marketers need to have not only a complete understanding of their customers, but also need visibility into the performance of their on-line marketing campaigns and offers,” said Daniel Smith, senior vice president marketing at ClickSquared. “Jaspersoft is the commercial open-source BI leader. By embedding its BI software suite, ClickSquared is able to offer our customers unparalleled self-service reporting, data exploration, and dashboard capabilities, as well as intuitive customer analysis tools as part our on-demand Click 3G marketing platform.”
“We are extremely pleased to be working with one of the leading email and cross-channel database marketing providers in the industry,” said Jaspersoft chief marketing officer, Jim Bell. “Our BI suite is a powerful extension to ClickSquared’s robust SaaS marketing platform where it will provide visibility into, and analysis of, mission-critical customer and campaign data.”
About ClickSquared, Inc.
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Leveraging a team of marketing, technology and vertical-industry experts that are passionate about our clients’ success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK, The Boston Celtics, Cable One, Comcast, Dr. Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Montage Resorts, Starwood, Sovereign Bank, US Bank, US Gypsum and Capital One Bank. For more information on ClickSquared, visit the company’s web site at clicksquared.com
Jaspersoft provides the most flexible, cost effective and widely deployed Business Intelligence suite in the world, enabling better decision making through highly interactive, web-based reports, dashboards and analysis. Leveraging a commercial open source business model, Jaspersoft provides end-to-end BI capabilities at a fraction of the cost of other vendors. The BI suite includes pixel-perfect enterprise reporting, ad hoc query, dashboards, OLAP and in-memory analysis, and data integration. Jaspersoft is the only BI vendor that enables companies to adapt to the new, virtualized world by providing a complete spectrum of on-premise, multi-tenant SaaS and cloud-based deployment options for both embedded and standalone business intelligence. Unlike traditional BI vendors, Jaspersoft is built on a modern, lightweight, standards-based architecture and offers greater vendor independence thanks to its open source codebase. Unlike niche BI vendors, Jaspersoft represents a safe choice with tens of thousands of production deployments across a wide range of industries.
Jaspersoft's open source business intelligence software has more than 12 million product downloads worldwide, 160,000 production deployments and over 13,000 commercial customers in 100 countries. Its BI suite is advanced regularly by a development community of more than 180,000 registered members. For more information visit: jaspersoft.com and jasperforge.org.