eCommerce Company Clickstop has Purchased Space Savers in a Move to Expand the Number of Consumer-Oriented Brands in the Company's Portfolio

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Clickstop, recently recognized on Inc. Magazine's annual 5000 list, purchased Space Savers after recognizing the brand equity built by the 20 year-old company in both retail and online sales channels. Clickstop owners Tim Guenther and Shaun Linderbaum saw an opportunity to expand Clickstop's portfolio with a business well suited to the growing company's model.

Space Savers logo

"We plan to integrate Space Savers into our platform and back-end operations with a two-part approach. Step one is essentially maintenance. Step two will be more strategic, designed to increase the lifetime value of the customer."

In 1990, Space Savers entered the housewares market with its first retail store. In 1998 the company built an eCommerce store to increase its reach and extend sales channels to access a growing consumer audience and keep pace with home improvement trends. In more recent years, intense competition from other specialty retailers and big-box mass merchants caused the company to lose ground financially even while its products - storage and organization products - remained in high demand.

June 2010, Space Savers owner Abner Wright placed the company on the market in search of a buyer which would place the customer first, with an interest in solving problems. Clickstop recognized the value the well-established brand represented and saw a perfect match in business models. Last week, Clickstop co-owner Shaun Linderbaum finalized the deal with former CEO Wright in a move that suits both parties.

Clickstop, based in east central Iowa, is a rapidly growing company that serves as parent to a portfolio of specialty category brands in a mix of B2C and B2B segments. Space Savers joins the portfolio as the eleventh brand, each of which serve shoppers through online stores and an inbound call center. Select brands also feature live chat or include a product catalog component.

Linderbaum expects SpaceSavers.com to become operational again in 4 to 8 weeks. Post holiday season, Clickstop will revamp the Space Savers site and expand the product offerings which currently include kitchen storage, closet organizers, and storage containers.

As the 4th fastest-growing private company in Iowa, Clickstop deftly manages product selection, sourcing and marketing tactics to ensure optimal balance of sales volume, revenue, and margin. The 34-employee business retains the values of its roots, placing customer satisfaction and experience as top priorities and even offers a "Happiness Policy" which reassures positive outcomes should something not meet expectations.

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Heather Rast
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