ClickTracks Free Online Class on ‘Unleash
the Power of Web Analytics’ Presented by
Respected Author, Speaker and Analytics Practitioner, Avinash Kaushik
Class Topic Coincides With Features in Free Web Analytics Software
SANTA CRUZ, Calif. (Business Wire EON/PRWEB ) February 22, 2007 --
Web analytics leader ClickTracks announced the latest offering in a
continuing series of free online classes that teach online
marketing and web analytics techniques. On February 26th and 27th,
Avinash Kaushik, author of upcoming book, “Web
Analytics: An Hour A Day” (http://www.webanalyticshour.com)
will present a class entitled “Unleash
the Power of Web Analytics.”
In the class (note: the same topic will be presented both days) Avinash
will present tips and tricks on how to avoid a lot of the complexities
of web analytics and how to get down to the basics that make a
difference. He’ll provide his expert advice on
how web analytics can add value to your business; best practices and
approaches for your reporting and analysis; and how to leverage
segmentation and optimizing for search.
The class format will provide ample opportunity for lively and
interactive discussion. The classes are free and guaranteed to be devoid
of annoying sales pitches. Anyone may sign up for the online classes at www.clicktracks.com/seminars.
Users can also find Avinash’s highly rated web
analytics blog, Occam’s Razor at: http://www.kaushik.net/avinash.com
Free Learning Edition: ClickTracks Appetizer
To complement the series of online marketing and web analytics classes,
the company offers ClickTracks Appetizer, a free web analytics software
program that includes several of ClickTracks' most popular
features--like its famous overlay view, path view, page analysis and
basic visitor labeling. Appetizer is free software (not a trial) and is
available for download at www.clicktracks.com/products/appetizer.
Beginning on February 23, 2007, users of ClickTracks Appetizer will be
treated to seven days of free access to all advanced reports typically
only available in commercial versions of ClickTracks.
The reports will be referenced in the online classes, and users can
follow along with analysis of their own sites.
All You Can Eat on “Web Analytics Week”
Also, on February 23, 2007, ClickTracks will “turn
on” all advanced features in Appetizer. For
seven days, Appetizer users will have full use of ClickTracks' industry
leading funnel
report, robot
report, campaign
report, search
and keyword performance, and advanced
visitor labeling – features found in
ClickTracks’ more powerful editions
(Analyzer, Optimizer, Pro SMB and Pro).
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of
award-winning web analytics software. The ClickTracks family of software
was designed out of sheer frustration with existing web analytics
offerings. Spending hour upon hour trying to understand web site
visitors was certainly a motivating experience: there had to be a better
way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005,
2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by
Small Business Technology Magazine and was rated "Positive" in Gartner's
2006 MarketScope for Web Analytics. The company received a "Very Good"
top rating from the InfoWorld Test Center for its 6.1 product suite, and
a Computerworld Innovative Technology award in the web site management
category. ClickTracks' software has been reviewed and featured on CNET,
ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media
Magazine, MarketingSherpa and About.com.
ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey
Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com
or send e-mail to info@clicktracks.com.
See the original story at: http://eon.businesswire.com/releases/clicktracks/analytics/prweb506677.htm
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