ClickTracks Free Online Class on ‘Social
Media: Should You Digg It?’ Presented by
Industry Professionals Jennifer Laycock and Matt Bailey
Class Attendees Receive ClickTracks’ Free
Web Analytics Software
SANTA CRUZ, Calif. (Business Wire EON/PRWEB ) March 22, 2007 --
Web analytics leader ClickTracks announced the latest offering in a
continuing series of free online classes that teach online
marketing and web analytics techniques. On March 26th and 27th,
Jennifer Laycock, editor-in-chief of Search Engine Guide (www.searchengineguide.com),
and Matt Bailey of SiteLogic (www.sitelogic.com),
will present a class entitled “Social
Media: Should You Digg It?”
Social media marketing is currently one of the most talked about online
marketing tactics. “Just get your site on Digg”
is a common refrain among popular Internet bloggers. For online
marketers, this begs the questions: Is there value in social media?
More pointedly, will social media marketing produce conversions or just
fleeting spikes in traffic?
Blogs, social bookmarks, podcasts, video clips, and wikis have taken on
a life of their own. But, what does social networking mean to your
business? Does the adage “any publicity is
good publicity” hold true here?
In the class (note: the same topic will be presented both days),
Jennifer and Matt will demystify the often-confusing world of social
media and consumer-generated media. They will discuss what social media
means to the future of e-commerce; which social media marketing tactics
are best suited for your company; how SEO is affected by social media
marketing campaigns and why you need to do more than just track social
media.
The class format will provide ample opportunity for lively and
interactive discussion. The classes are free and anyone may sign up for
the online classes at www.clicktracks.com/seminars.
Free Learning Edition: ClickTracks Appetizer
To complement the series of online marketing and web analytics classes,
the company offers ClickTracks Appetizer, a free web analytics software
program that includes several of ClickTracks' most popular features --
like its famous overlay view, path view, page analysis and basic visitor
labeling. Appetizer is free software (not a trial) and is available for
download at www.clicktracks.com/products/appetizer.
Beginning on March 23, 2007, users of ClickTracks Appetizer will be
treated to seven days of free access to all advanced reports typically
only available in commercial versions of ClickTracks.
The reports will be referenced in the online classes, and users can
follow along with analysis of their own sites.
Advanced Features Available to Experience Free for One Week
Also, on March 23, 2007, ClickTracks will “turn
on” all advanced features in Appetizer. For
seven days, Appetizer users will have full use of ClickTracks' industry
leading funnel
report, robot
report, campaign
report, search
and keyword performance, and advanced
visitor labeling – features found in
ClickTracks’ more powerful editions
(Analyzer, Optimizer, Pro SMB and Pro).
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of
award-winning web analytics software. The ClickTracks family of software
was designed out of sheer frustration with existing web analytics
offerings. Spending hour upon hour trying to understand web site
visitors was certainly a motivating experience: there had to be a better
way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005,
2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by
Small Business Technology Magazine and was rated "Positive" in Gartner's
2006 MarketScope for Web Analytics. The company received a "Very Good"
top rating from the InfoWorld Test Center for its 6.1 product suite, and
a Computerworld Innovative Technology award in the web site management
category. ClickTracks' software has been reviewed and featured on CNET,
ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media
Magazine, MarketingSherpa and About.com.
ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey
Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com
or send e-mail to info@clicktracks.com.
See the original story at: http://eon.businesswire.com/releases/clicktracks/media/prweb513285.htm
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