ClickTracks Free Online Class on 'Social Media: Should You Digg It?' Presented by Industry Professionals Jennifer Laycock and Matt Bailey -- Class Attendees Receive ClickTracks' Free Web Analytics Software

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Web analytics leader ClickTracks announced the latest offering in a continuing series of free online classes that teach online marketing and web analytics techniques. On March 26th and 27th, Jennifer Laycock, editor-in-chief of Search Engine Guide (, and Matt Bailey of SiteLogic (, will present a class entitled "Social Media: Should You Digg It?"

Just get your site on Digg

    Social media marketing is currently one of the most talked about online marketing tactics. "Just get your site on Digg" is a common refrain among popular Internet bloggers. For online marketers, this begs the questions: Is there value in social media? More pointedly, will social media marketing produce conversions or just fleeting spikes in traffic?

Blogs, social bookmarks, podcasts, video clips, and wikis have taken on a life of their own. But, what does social networking mean to your business? Does the adage "any publicity is good publicity" hold true here?

In the class (note: the same topic will be presented both days), Jennifer and Matt will demystify the often-confusing world of social media and consumer-generated media. They will discuss what social media means to the future of e-commerce; which social media marketing tactics are best suited for your company; how SEO is affected by social media marketing campaigns and why you need to do more than just track social media.

The class format will provide ample opportunity for lively and interactive discussion. The classes are free and anyone may sign up for the online classes at

Free Learning Edition: ClickTracks Appetizer

To complement the series of online marketing and web analytics classes, the company offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features -- like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is free software (not a trial) and is available for download at

Beginning on March 23, 2007, users of ClickTracks Appetizer will be treated to seven days of free access to all advanced reports typically only available in commercial versions of ClickTracks.

The reports will be referenced in the online classes, and users can follow along with analysis of their own sites.

Advanced Features Available to Experience Free for One Week

Also, on March 23, 2007, ClickTracks will "turn on" all advanced features in Appetizer. For seven days, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling -- features found in ClickTracks' more powerful editions (Analyzer, Optimizer, Pro SMB and Pro).

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by Small Business Technology Magazine and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet,, TechRepublic,, CRM Magazine, Media Magazine, MarketingSherpa and

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit or send e-mail to

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