ClickTracks' John Marshall to Present Free Online Class on 'Paid Search Marketing 101': Class topic coincides with features in free web analytics software

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Web analytics leader ClickTracks announced the latest offering in a continuing series of free online classes that teach online marketing and web analytics techniques. On January 22nd and 23rd, ClickTracks Founder and CEO John Marshall will present a class entitled "Paid Search Marketing 101: How to use paid search without breaking the bank."

up to analysis and maintenance. You will learn the fundamentals that apply to Google AdWords, Yahoo! Search Marketing and MSN AdCenter pay-per-click advertising.

The class format will provide ample opportunity for lively and interactive discussion. During the class, John will teach important topics such as how to start your first ads, how to avoid click fraud and other cost inflation problems, how to decide which keywords to use for your ads, how to measure the performance of your PPC ads and when to adjust the attributes of an ad or campaign.

The classes are free and guaranteed to be devoid of annoying sales pitches. Anyone may sign up for the online classes at

Free Learning Edition: ClickTracks Appetizer

To complement the series of online marketing and web analytics classes, the company offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features--like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is free software (not a trial) and is available for download at

Beginning on January 19, 2007, users of ClickTracks Appetizer will be treated to seven days of free access to three advanced reports typically only available in commercial versions of ClickTracks.

Campaign report (

Search report (

Advanced Labeling report (

Site Overview report (

The reports will be referenced in the online classes, and users can follow along with analysis of their own sites.

All You Can Eat on "Web Analytics Day"

Also, on January 24, 2007, ClickTracks will "turn on" all advanced features in Appetizer. For 24 hours, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling - features found in ClickTracks' more powerful editions (Analyzer, Optimizer, and Pro).

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet,, TechRepublic,, CRM Magazine, Media Magazine, MarketingSherpa and

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit or send e-mail to

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Michael Stebbins
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