With Full Moon Brownie Zbar, CLIF Kid gives parents a nourishing alternative that their kids will love for its great flavor, without compromising on nutrition.
Emervyville, Calif. (PRWEB) October 04, 2011
CLIF Kid®, maker of organic snacks for active kids, today announced that Full Moon Brownie Zbar, available for a limited time, brings a nutritious snack to Trick-or-Treaters nationwide. Full Moon Brownie combines a yummy chocolate brownie with white chocolate chips in a snack bar made with organic ingredients and baked whole grains, plus 12 vitamins and minerals specific for kids’ growing bodies.
“Halloween can be a spooky time for parents who are torn between the sugary treats of the season and their kids’ nutritional needs,” said Jennifer Yun, brand director for CLIF Kid. “With Full Moon Brownie Zbar, CLIF Kid gives parents a nourishing alternative that their kids will love for its great flavor, without compromising on nutrition.”
Whether tucked into a lunch bag or dropped into a pumpkin bucket, every Zbar features a wholesome blend of carbohydrates, protein and fiber to stabilize energy levels and make kids feel nourished longer. Zbar provides 8-11 grams of whole grains and 12 vitamins and minerals. Each bar is also USDA-certified organic and contains no high fructose corn syrup, hydrogenated oils, trans fats, artificial flavors, colors or preservatives.
Full Moon Brownie is replacing the popular Spooky S’mores seasonal flavor, which has been added to the permanent Zbar line. Other kid-friendly flavors include Chocolate Chip, Honey Graham, Chocolate Brownie and Peanut Butter.
Full Moon Brownie is available now, while supplies last, at select grocery and natural retailers across the country. (SRP: $0.89)
About CLIF Kid
CLIF Kid makes organic snacks that are specially-created for kids’ growing bodies, developing taste buds and active lives. The snack line features more of the nutrients that growing bodies need most in flavors kids crave with CLIF Kid Zbar, a whole grain energy snack bar that comes in baked and crispy varieties, and CLIF Kid Zfruit, a tangy, chewy fruit rope offering a full serving of organic fruit. For more information, please visit http://www.clifkid.com.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit http://www.clifbar.com, check out our Facebook page at http://www.facebook.com/clifbar and follow us on Twitter at: http://www.twitter.com/clifbar.
Recently Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam’s Brand Asset Valuator database measuring brand momentum from 2006 to 2009.