Environmentally Responsible Colleges Join Campus Challenge To Plant 1 Million Trees Via Cellphone Recycling

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PlantMyPhone, an official partner of the United Nations Environment Programme’s Billion Tree Campaign, along with 8 leading environmentally responsible colleges, announces the launch of the PlantMyPhone Campus Challenge to recycle old cellphones to fund the planting of 1 Million trees by Earth Day 2011.

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In addition to providing students with a direct, tangible understanding of their environmental contribution, the PlantMyPhone Campus Challenge provides easy ways to spread the awareness

PlantMyPhone, an official partner of the United Nations Environment Programme’s Billion Tree Campaign, along with 8 leading environmentally responsible colleges, announces the launch of the PlantMyPhone Campus Challenge to recycle old cellphones to fund the planting of 1 Million trees by Earth Day 2011.

Unlike drop-box recycling programs, the PlantMyPhone Campus Challenge enables students to easily recycle their old cellphones and discover the direct benefit to the environment of their individual action. Each student is informed of the number of trees that were planted from the proceeds of their cellphone’s value. A minimum of 1 tree per phone is planted and an average of 15 trees will be planted per phone. In addition to being a win for our planet, students are rewarded by a chance to win $1,000. The odds of winning have been set at 1 in 500 to maximize the number of winners.

Students can pick up postage-paid mailer bags on campus or request mailer bags online or print out free shipping labels online at http://plantmyphone.com/schools/index

“In addition to providing students with a direct, tangible understanding of their environmental contribution, the PlantMyPhone Campus Challenge provides easy ways to spread the awareness” explained Krates Ng, co-founder of PlantMyPhone. “We are proud to partner with environmentally progressive colleges from the East coast to the West coast”.

The PlantMyPhone Campus Challenge is launching with 8 leading environmentally responsible colleges across the nation: University of San Francisco, Oregon State University, Willamette University, Tufts University, Kansas State University, Middlebury College, Tulane University, Johns Hopkins University.

Cellphone recycling via the PlantMyPhone Campus Challenge is a double environmental win; we protect our local environment from toxins and we protect our global environment by sequestering carbon dioxide to fight climate change. Recycling 67,000 cellphones keeps 15 tons of toxin-laden materials out of local landfills and ensures that they are responsibly recycled. 67,000 cellphones can fund the planting of 1 million trees that will absorb an average of 50 million pounds of carbon dioxide per year.

PlantMyPhone trees are planted in tropical regions that have the highest efficiency in fighting climate change. PlantMyPhone trees are planted via agroforestry education programs that reforest depleted lands with environmentally and economically sustainable farming. Agroforestry integrates agriculture, trees, people and animals in ways that restore ecological balance, while allowing farmers to make the best possible use of the resources they already possess. The ultimate goal is an environmentally and economically sustainable system of land use in which planting and properly nurturing trees helps to provide a lifetime of income and a legacy that can be proudly passed on to future generations.

Students are encouraged to pick up a mailer bag on campus and ‘fan’ the PlantMyPhone Campus Challenge on facebook.

About PlantMyPhone:
An official partner of the United Nations Environment Programme’s Billion Tree Campaign, Mokugift is a social venture focused fostering environmental solidarity by making it easy and rewarding for anyone to fight climate change and by providing the tools to inspire others to do the same. Mokugift’s PlantMyPhone program enables individuals to recycle their old cellphones for free to fund the planting of trees and to protect local water systems. Mokugift’s PlantMyPhone has partnered with Sustainable Harvest International and Trees For The Future. These organizations are award-winning nonprofit organizations specializing in agroforestry education projects—which restore depleted lands and boost the agricultural productivity and incomes of indigenous peoples in some of the poorest parts of the world.

For more information, visit PlantMyPhone.com

About UNEP:
Launched in November 2006 by the United Nations Environment Programme (UNEP), with the objective of encouraging the planting of at least one billion trees worldwide each year, “Plant for the Planet: The Billion Tree Campaign” is now recognized as one of the UN’s most successful environmental campaigns. To date, UNEP has tracked the planting of more than three billion trees in 166 countries. Now in its second stage, the campaign, which stresses the power of partnerships, has set a new goal of seven billion trees planted —roughly one tree for every living person on the planet. Every tree counts, and UNEP counts every tree.

For more information on the UNEP’s billion tree campaign, please visit http://www.unep.org/billiontreecampaign/

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Hans Chung
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