PlantMyPhone estimates that the stockpile of old cellphones from the last 5 years totals an astounding 630 million handsets…
San Francisco, CA (Vocus) March 16, 2010
PlantMyPhone, an official partner of the United Nations Environment Programme’s Billion Tree Campaign, estimates that the stockpile of old cellphones in US from the last five years totals 275 million pounds. To turn the tides of pollution, PlantMyPhone announces the launch of a new service that harnesses this stockpile of pollution to fight climate change. PlantMyPhone enables individuals to recycle their old phone to fund the planting of new trees.
The EPA estimates that of the 140 million cellphones retired per year, only 10% are recycled. The remainder decay in drawers in our homes or end up in landfills. Cellphones contain toxic materials such as lead, mercury, beryllium, arsenic, cadmium, and antimony. If incinerated these substances can pollute the air we breathe, in landfills they can leach into local water systems. “PlantMyPhone estimates that the stockpile of old cellphones from the last 5 years totals an astounding 630 million handsets…" explained Krates Ng, co-founder of PlantMyPhone. “It is both a large environmental hazard and a large opportunity that can be harnessed to fight climate change”.
Many of the materials found in cellphones are also on the EPA's list of persistent bioaccumulative toxins (PBTs). Because PBTs accumulate in the fatty tissues of humans and animals, the toxins are gradually concentrated, putting those at the top of the food chain at the greatest risk, especially children. According to the EPA, "PBTs are associated with a range of adverse human health effects, including damage to the nervous system, reproductive and developmental problems, cancer and genetic impacts."
The PlantMyPhone program is free for everyone to participate (PlantMyPhone pays for all postage). Individuals can print free shipping labels or request pre-paid postage mailer bags online at PlantMyPhone.com. PlantMyPhone has partnered with environmentally progressive retailers to increase the awareness of the program and make mailer bags available for local pickup. A listing of local retail partners is available online at PlantMyPhone.com.
In addition to protecting the local environment and fighting climate change, participants have a chance to win $1,000. Odds of winning are set at 1 in 500 to ensure that the awareness will spread from winners via word of mouth.
As an environmental win, PlantMyPhone plants a minimum of 1 tree per phone and an average of 15 trees per phone. These trees are planted in tropical regions that have the highest efficiency in fighting climate change. PlantMyPhone trees are planted via agroforestry education programs that reforest depleted lands with environmentally and economically sustainable farming. Agroforestry integrates agriculture, trees, people and animals in ways that restore ecological balance, while allowing farmers to make the best possible use of the resources they already possess. The ultimate goal is an environmentally and economically sustainable system of land use in which planting and properly nurturing trees helps to provide a lifetime of income and a legacy that can be proudly passed on to future generations.
The purpose of PlantMyPhone is to turn the tide of local pollution and global climate change so that all citizens of our planet can leave a legacy that they can proudly pass on to future generations.
Individuals are encouraged to ‘fan’ PlantMyPhone on facebook.
An official partner of the United Nations Environment Programme’s Billion Tree Campaign, Mokugift is a social venture focused fostering environmental solidarity by making it easy and rewarding for anyone to fight climate change and by providing the tools to inspire others to do the same. Mokugift’s PlantMyPhone program enables individuals to recycle their old cellphones for free to fund the planting of trees and to protect local water systems. Mokugift’s PlantMyPhone has partnered with Sustainable Harvest International and Trees For The Future. These organizations are award-winning nonprofit organizations specializing in agroforestry education projects—which restore depleted lands and boost the agricultural productivity and incomes of indigenous peoples in some of the poorest parts of the world.
For more information, please visit http://PlantMyPhone.com
Launched in November 2006 by the United Nations Environment Programme (UNEP), with the objective of encouraging the planting of at least one billion trees worldwide each year, “Plant for the Planet: The Billion Tree Campaign” is now recognized as one of the UN’s most successful environmental campaigns. To date, UNEP has tracked the planting of more than three billion trees in 166 countries. Now in its second stage, the campaign, which stresses the power of partnerships, has set a new goal of seven billion trees planted —roughly one tree for every living person on the planet. Every tree counts, and UNEP counts every tree.
For more information on the UNEP’s billion tree campaign, please visit http://www.unep.org/billiontreecampaign/
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