You can get a real-time picture of how well your spokesperson is staying on message and take immediate action to rectify any missteps.
San Mateo, CA (PRWEB) March 4, 2008 - March 4, 2008 -
Biz360® Inc., the leading provider of media and market intelligence solutions, today released analysis showing that Bill Clinton's campaign-related media coverage is now at its lowest levels since the weeks prior to the Iowa caucus, effectively neutralizing him as an asset to Hillary Clinton's presidential campaign. For two weeks prior to the South Carolina Democratic primary, coverage of the former president as a campaign issue drowned out coverage of all policy issues, even surpassing mentions of the Iraq war and the economy.
Biz360 uses a proprietary metric called MediaSignal in its analyses. MediaSignal is a more precise measure of the volume of media coverage weighted to reflect circulation, viewership and online site visitors, as well as prominence within the media mention. Most media coverage measures simply reflect the counting of mentions in newspaper articles, TV segments and online posts. Biz360 continuously monitors millions of traditional and social media sources, including blogs and message boards.
As Bill Clinton cut back on his heated rhetoric after South Carolina, his MediaSignal began to decline - and is now at a level not seen since the end of 2007, allowing the war, health care and the economy to emerge as leading topics, but also depriving Hillary Clinton's campaign of what was once widely perceived as an extremely valuable campaign asset.
The following statistics are based on Biz360's media analysis of print and online news articles from U.S. media sources since January 1, 2008.
- At the start of 2008, prior to the Iowa caucuses, Bill Clinton's MediaSignal within Hillary Clinton's campaign coverage was nearly 1.1 billion.
- Bill Clinton's MediaSignal peaked just prior to the South Carolina Democratic primary at nearly 3.4 billion, a 311% increase
- At its peak just prior to the South Carolina primary, Bill Clinton's MediaSignal was 42% higher than the Iraq war and 39% more than the economy
- During this peak, a full 58.5% of Hillary Clinton's MediaSignal consisted of news about Bill Clinton
- By the end of February, Bill Clinton was down to 760 million, a 77.5% drop from his peak and a 30% drop from the first of the year.
"Detailed, weighted media measurement allows you the ability to more accurately assess the impact, both positive and negative, of all spokespeople for your company, organization or campaign," said Tony Priore, chief marketing officer for Biz360, Inc. "You can get a real-time picture of how well your spokesperson is staying on message and take immediate action to rectify any missteps."
To view charts and graphs showing data on Democratic and Republican presidential candidates, visit the MarketIQ blog post on this topic at http://marketiq.biz360.com.
Biz360 delivers media and market intelligence solutions to Global 2000 business decision makers, providing them with a 360-degree view of their marketplace. The company gathers and analyzes the vast amount of traditional and social media about an organization, its brands, its competitors and its products to deliver real-time insights that help our clients shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments.