Clearance Sale Displays Help Retailers Maximize Post-Christmas Profits

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Store Supply Warehouse offers salesman clothing racks and sale signs to effectively display merchandise for clearance sales, discounts, and post-Christmas mark-downs.

rolling clothing racks

Rolling clothing racks from Store Supply Warehouse

Using products from Store Supply Warehouse, retailers can create entire clearance displays using signs, dump bins, and rolling racks, that can easily be stored away or used for other displays after the sale.

Now that the holidays are fast approaching, and most customers have their Christmas shopping completed, sights are set on retailers for post-Christmas deals. Store owners can take advantage of overstocked merchandise and holiday items by clearing them out with effective displays. Using appropriate clothing racks, portable display fixtures, and clearly marked signage, independent retailers can drive traffic and maximize post-holiday profits.

“After Christmas, retailers see a large spike in foot traffic from people looking for deals on overstocked merchandise brought in for the Christmas season,” said Matt Wohlstadter, President of Store Supply Warehouse. “Using products from Store Supply Warehouse, retailers can create entire clearance displays using signs, dump bins, and rolling racks, that can easily be stored away or used for other displays after the sale.”

December 26 has become almost as large as Black Friday, as customers know that stores will be clearing out items left over from Christmas. Store Supply Warehouse helps retailers prepare early by offering portable salesman rolling racks to display overstocked merchandise. These racks can be used during the holidays to display regular priced inventory. Then after the holidays, they can be rolled out on to sidewalks or clearance sections, without having to transport merchandise, and entire racks can efficiently be marked down. Once the sale is over, and the store no longer carries overstocked merchandise, the clothing racks can be folded in and stored away, without taking up extra space.

Low prices and prominent displays are two factors that increase the likelihood of a purchase from a customer. There are some customers that won’t pass up a great deal, especially if the display notifies them of exactly how great the deal actually is. Retailers can easily place Store Supply Warehouse’s sale price tags over regular price tags, making the discounted price obvious. Additionally, store signage is the best way to effectively display mark-downs throughout a store, in departments, and on specific racks. Store Supply Warehouse features a wide selection of clip-on signs, sidewalk signs and banners that can be used to notify customers of all items being marked down.

“For a great deal on clearance items, customers will make more frequent impulse buys, sacrifice perfect condition, and accept final sales. Using a combination of sale signs, dump bins, and rolling racks, retailers will not only attract customers looking for bargains, but also maximize after-holiday profits. Customers will purchase an item impulsively, just because it’s on sale. Sometimes customers might purchase more than they would at regular price, because they won’t get a deal like this again,” said Matt Wohlstadter.    

Store Supply features a wide selection of dump bins, signage, rolling racks, merchandisers, and fixtures that can satisfy any retailer’s budget, creating effective clearance sale displays. In addition, Store Supply Warehouse serves 87 percent of continental United States within one day, on all orders placed before 3 p.m., as all inventory is fully stocked in all five warehouses throughout the U.S.

About Store Supply Warehouse
Store Supply Warehouse was founded in 1994 in St. Louis, and has since seen immense growth, selling retail fixtures and retail store supplies, including display cases, racks and shelving, shopping bags, hangers, pricing and tagging guns and mannequins. The distribution chain takes pride in its quick transaction process, efficient delivery, and quality customer service. Products are available for purchase through Store Supply’s catalog, which is updated and distributed four times a year, or online at http://www.storesupply.com. Same-day shipping is guaranteed on all orders placed before 3 p.m. The company’s main office is located at 9801 Page Avenue, St. Louis, Missouri, 63132. Contact Store Supply directly at 800-823-8887 or by email at contactus(at)StoreSupply(dot)com.

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Bonnie Kuhn
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