2011 Ushers in Strategic Approach to Cloud Computing

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Ad Hoc Cloud Adoptions Fall Out of Favor; Strategic Cloud Technology Becomes Engrained in Overall Business Infrastructure

Cloud Data Integration Made Easy

In 2011, organizations are thinking strategically about implementing the cloud as a business strategy.

Just last week, the U.S. government issued its Federal Cloud Computing Strategy, which provides a framework and guidance for agencies migrating to the cloud. The federal strategy estimates that by using a cloud computing model for IT service delivery, federal data center infrastructure costs can drop by 30 percent.

As more strategic cloud approaches start to take hold within the government and enterprise, Jitterbit, a leading provider of simplified, powerful, and flexible application and data integration solutions, offers these cloud predictions:

1. The Rise of the Hybrid Enterprise.
Enterprises will begin using cloud applications in a more meaningful way by closely tying these applications to their infrastructure. Previously, the adoption of cloud was often done as the easy, quick solution to a specific problem. Cloud technology is going to become engrained in the overall business infrastructure and will be implemented with the same level of investment and overall data strategy as on-premise systems, applications, and databases. If cloud in 2010 was sometimes a divergence of business and IT, 2011 will be a year of convergence and coordination. Key to this hybrid infrastructure is a flexible data integration platform that enables both business and IT to collaborate in the development of on-premise and cloud integration.

2. APIs Will Proliferate, Standards Not so Much.
As cloud adoption sees rapid growth, so too will the demand for third party integration, both cloud to cloud and cloud to ground. As a result, cloud providers will bolster their interoperability with new APIs. At the same time, the market will remain too immature for true standardization. Draft specifications will get written, but they won't be adopted in 2011. However, existing API technologies are based on prior standards, which will drive the increased need for standards-based integration platforms that can handle both real-time and batch data integration. This need will also drive cloud providers themselves to partner and embed integration solutions for rapid onboarding and third party integration.

3. Private and Public Clouds Will Live Together.

Previously, many IT organizations discovered that the cloud could be the future of their organization's infrastructure - but the questions and confusion remained; to adopt a private or public cloud? This debate will continue with issues such as SLAs, security, latency, regulation, and data control as the driving forces for confusion. But we'll begin to see more and more organizations turn to a hybrid cloud strategy. They will use SaaS and public cloud applications for data and solutions in which control, regulatory compliance, and security are not an issue, and blend them with their own internal data center-based private clouds when there are concerns. This hybrid approach will result in the growth of private clouds as a both a stepping-stone to and back up for public clouds.

4. Amazon Web Services will Drive Cloud into the Enterprise.

UBS Investment Research projects that Amazon's AWS business will grow from $500M to $750M in 2011, with at least some of this growth coming from outside the SMB marketing. Since first offering S3 and EC2, Amazon has provided SMBs with a solution for creating their own cloud-based data centers that can cost-effectively scale. Larger enterprises have been slower or more hesitant to adopt the same cloud strategies over concerns about security and transparency - but Amazon realizes this. As they continue to augment their offerings with an eye to the Enterprise, these companies will begin to adopt AWS's IaaS (Infrastructure-as-a-Service). Again, robust integration between cloud and on-premise applications will be a lynchpin in this adoption.

About Jitterbit Inc.

Jitterbit delivers powerful, flexible, & easy to use data and application integration software. Designed for the technical business analyst, Jitterbit allows companies of all sizes to solve the challenges of application, data, and business process integration between on-premise and cloud systems. Jitterbit's graphical "No-Coding" approach accelerates and simplifies the configuration and management of on-premise and cloud integration projects. Available for download & backed by enterprise-class support and services, Jitterbit is the most powerful-yet-simple integration solution available.

Privately held, Jitterbit is headquartered in Oakland, Calif. To learn more about Jitterbit's application integration, data integration, and cloud computing integration, visit http://www.jitterbit.com. Follow conversations at http://www.twitter.com/jitterbit.

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Tami Casey
Jitterbit
(650) 340-1984
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