Everett, WA (PRWEB) July 07, 2014
Robert Chandler and Keith Eneix of CloudTalk Radio recently released a podcast in which they interview Daniel A. Cardenas, Founder and Creative Director of Sierra Media, a video production company based out of Everett, WA.
The topic of discussion is why and how a company can develop and express their authentic voice in order to impact the people they’re trying to reach with their marketing message.
During the CloudTalk Radio, Cardenas places a unique emphasis on portraying a company’s authentic voice through creative video productions. Cardenas explains that, “Finding your authentic voice means digging in and figuring out who, what and why your business is doing what it is doing and communicating it concisely to your audience so they connect with it.”
“After this interview,” Keith Eneix, CEO of Fannit, comments, “I’m wondering how many businesses truly understand their authentic voice – a critical aspect of marketing their company.”
Cardenas stresses that a company has to understand the heart behind their business and why it was founded in the first place in order to begin to shape the tone of their authentic voice. This tone should come out through your web site, videos and even the experience people have when they connect with your business.
Once a company is able to hone in on what their voice sounds like (from a customer perspective), they have the ability to really distinguish themselves and sound and appear unique when compared to the next guy.
Mr. Eneix concludes by saying, “I’m so fortunate to be around brands like Sierra Media. We hope you find CloudTalk Radio’s interview with Daniel A. Cardenas helpful.”
About CloudTalk Radio
Cloud Talk Radio is hosted by Robert Chandler, President and CEO at Cloud9 Real Time, and Keith Eneix, CEO at Fannit.com and internet marketing expert. Together, these cloud computing and business executives seek to provide business strategists and managers with practical and useful tips on how to make their company more efficient, generate higher revenue, and create better-targeted marketing strategies.
Media Contact for CloudTalk Radio
About Sierra Media
Daniel A. Cardenas founded Sierra Media, Inc. in 1987 and has had years of experience creating innovative, engaging and effective videos for a variety of industries, from billion dollar enterprise clients to start ups. The team at Sierra Media are experts in developing video productions that encapsulate a company’s image, personality, and brand story. Their most prominent goal is to capture their client’s authentic voice and infuse it into a quality video production that tells the world who they really are.
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