“With Point to Point Healthcare™ technology, we’ve been able to scale our health management services and achieve an average engagement rate of 45%, and as high as 80%.
Glenwood, MD (PRWEB) April 17, 2012
Healthcare Interactive, a Maryland-based healthcare cloud services company, today announced the launch of a new Member Relationship Management suite as part of their SaaS-based Point to Point Healthcare™ platform built on the Healthspace Cloud®. The healthcare campaign builder toolkit simplifies communications and member engagement, encourages better health, manages health risk and generates cost savings. This new capability applies the proven power of incentive and reward-based consumer marketing technology to healthcare plans seeking new ways to control costs by involving members in their own health.
Point to Point Healthcare™ enables high-cost, high-risk member populations to be identified before catastrophic health costs are incurred. Risk stratification of a target population is made possible through a sophisticated data management and analytics engine. HCI currently integrates HIPAA-compliant member health data from ASOs including Wellpoint, BCBS-CA, Aetna, UnitedHealth and Cigna. HCI also integrates data from TPAs such as Meritain, UPMC, MAA, and Loomis, to name just a few.
Once the data is in place, the campaign builder toolkit can be customized, scaled and deployed to engage high-risk members in disease management or health coaching programs. The campaign builder toolkit can also be used to engage an entire population for customer service, utilization review, wellness, health screenings and other programs requiring consolidated communications and simplification for member interaction. Members receive HIPAA-compliant program notification via an online web portal, mobile devices, email or text message. Participants can even participate in programs such as health risk assessments or health coaching directly via mobile application.
Flexible incentive management includes defined incentives such as premium reduction or gift cards, as well as point systems that reward members for participation. As campaigns progress, the sponsoring organization has real-time insight into the success of the program, including participation rates and program utilization. ROI and other program metrics demonstrate the success of the program and provide feedback on areas for improvement.
“This is a much needed technology to assist third party administrators to improve their operating efficiencies working with self-insured plans,” said Larry Thompson, former HealthNow executive and former president of SIIA. “Any firm that requires data management, analytics, reporting, customer service and member marketing needs a fully integrated back office and member engagement platform.”
Integrated with powerful analytics and predictive modeling, Point to Point Healthcare provides third parties such as brokers, consultants, TPAs, health management firms and health plans with an automated toolkit to immediately scale their operations without having to add additional staff to support their service delivery. “With Point to Point Healthcare™ technology, we’ve been able to scale our health management services and achieve an average engagement rate of 45%, and as high as 80%. It is this level of engagement that improves health and drives down costs. That’s how we add value,” said Keith Lemer, President of WellNet Healthcare Group.
“The addition of Member Relationship Marketing to our existing back office capabilities enables third parties to improve their operational efficiencies and work closely with clients to create and manage healthcare campaigns that target risk-specific groups within a workforce and provide employer-sponsored incentives that drive greater participation in health improvement programs”, said Henry Cha, President of Healthcare Interactive. “Properly structured and managed member marketing campaigns increase engagement rates and provide economic payback instantly by saving companies hundreds of dollars per employee in healthcare costs,” said Cha.
Note to editors: HCI President Henry Cha is available for interview at 410-489-2700.
About Healthcare Interactive, Inc.
Healthcare Interactive is dedicated to the transformation of the administration and delivery of healthcare to improve health in our communities. The Healthspace Cloud® is a healthcare platform designed to reduce risk, improve health and contain healthcare costs. We enable our client-partners to effectively leverage their data to identify the health risk and cost drivers of the populations they serve, develop specific programs to engage members and improve outcomes, and provide the administrative tools to deliver, manage and measure the success of those programs. Further information can be found at http://www.hciactive.com.
Chris.mueller (at) hcicactive (dot) com