eMazzanti Featured in Microsoft “Seizing the SMB Cloud Opportunity” Roundtable

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eMazzanti Technologies is interviewed by Microsoft executives on new business opportunities surrounding the Microsoft new SMB Competency

Almost all small and medium businesses can benefit from a cloud solution of some kind

eMazzanti Technologies CEO, Carl Mazzanti, was a featured IT consultant in a unique Microsoft roundtable discussing how IT partners are growing consulting practices tapping the power of cloud computing for small and medium businesses. The roundtable was featured on the Microsoft Partner Network Live broadcast hosted by Jon Roskill, Corporate Vice President, Microsoft Worldwide Partner Group and Kat Tillman, Microsoft Community Strategist Worldwide Partner Group.

“The roundtable discussion centered on the $94 Billion opportunity partners like eMazzanti Technologies has in the small and medium (SMB) customer segment,” noted Roskill. “More specifically, how Microsoft’s new Small Business Competency enables partners to have a cloud conversation with their customers.”

IT partners like eMazzanti that have gained the Microsoft SMB Cloud Competency through training and certification are in the perfect position to help find cloud-based solutions for customers.

The Small Business Competency was launched to showcase the expertise of partners that provide the most current Microsoft technology solutions to help small businesses with their unique business needs.

The goal of the new competency, designed and based on partner input and feedback, is to enable partners to seize the huge market opportunity represented by the worldwide addressable software market for small and midsize businesses (SMBs), of which cloud services represents a growing share. Microsoft expects this will become one of the largest MPN partner-obtained competencies.

“Although many SMBs are interested in the benefits that the cloud can deliver, many are unable to identify which services would be most valuable for them to deploy and how to select a service provider,” comments Mazzanti. “That’s where solid marketing with clear benefits come into play. Almost all small and medium businesses can benefit from a cloud solution of some kind.”

Delivering More What Small Business Wants
Cloud computing is able to deliver more of what small and midsize businesses need -- cheaper operations and faster, better fusion of vital information to virtually any device. In fact, recent Microsoft research (December 2011) finds 59 percent of companies currently using cloud services report significant productivity benefits from information technology, compared with just 30 percent of SMBs not yet using the cloud.

Moreover, despite a sluggish global economy, 63 percent of SMBs using cloud services today expect to grow in sales in the next 12 to 18 months while 55 percent believe technology will power their growth. SMBs worldwide are embracing cloud services to reap those benefits and stay ahead of competitors -- 50 percent of SMBs say cloud computing is going to become more important for their operations and 58 percent believe working in the cloud can make companies more competitive.

Businesses can access the Microsoft Partner Network Live video at: http://www.youtube.com/watch?v=zq1CLGmxyCc
About eMazzanti Technologies
With a company name that sounds more like a purebred, high-performance sports car than a IT support and consulting firm, eMazzanti Technologies is all about delivering powerful solutions in a variety of [outsourced IT services, such as managed printing services, PCI DSS compliance, computer network management, network troubleshooting, business continuity and disaster recovery, green computing, mobile workforce technology, information security, cloud computing, cloud computing services, and business information optimization in the most efficient manner possible. The Hoboken, N.J., firm is located in one of the most densely populated - and competitive - regions in the U.S. It provides business technology consulting services for companies ranging from home offices to multinational corporations in the New York metropolitan area, the United States and throughout the world. For more information contact: Carl Mazzanti 201-360-4400 or emazzanti.net. Twitter: @emazzanti , Facebook: Facebook.com/emazzantitechnologies.

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