Consumer Penchant for On-the-Go Access to Online Games Drives the Cloud Gaming Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Cloud Gaming markets. The global Cloud Gaming Services market is projected to reach US$2.0 billion by 2018, primarily driven by growing demand among consumers for easy on-the-go access to their favorite online games, rapid proliferation of smartphones and increasing use of these advanced mobile devices for accessing online entertainment content such as gaming. The ubiquity of online Cloud storage and key economic benefits of pay-as-you-go model will continue to boost consumer adoption of Cloud Gaming Services over the next few years. Robust demand from emerging markets, Asia-Pacific in particular, also augurs well for the future of this market.

Cloud Gaming: A Global Strategic Business Report

Follow us on LinkedIn – Cloud Gaming, as a technology is revolutionizing the gaming industry, bringing about drastic changes in the way digital games are distributed and consumed. Distribution of games over the Internet has been in vogue since early 2000s, allowing gamers to buy and download their favorite games. However, in the recent years, on-demand cloud based gaming services have grown in popularity as consumers increasingly opt for accessing and playing online games via the cloud rather than buying and downloading it onto their computers or other personal media player devices. This is primarily because of the fact that although games downloaded from the Internet provide gaming lovers a chance to gain complete control over their favorite gaming titles, the strategy involves several bottlenecks encountered in the form of limited storage and processing capabilities.

Although personal device capacities have increased over the years, they are still finite and can only store limited volume of games at a time. Consumers also find it difficult to move their downloaded games from device to another. These challenges are effectively met through cloud solutions such as, cloud storage services, which are designed to help consumers store and manage huge volumes of games in the cloud from a remote location, and cloud streaming services that provide games-as-a-service over the Internet without requiring users to download and store their games on physical computing devices.

The on-demand consumer cloud computing model helps transform the way customers gain access to and play online games. By offering a more cost-effective, less risky, and fundamentally faster alternative to gaming titles, cloud computing is poised to transform the economics of gaining access to a wide range of gaming applications in the next few years. Online games, which would have typically cost hundreds of dollars for sourcing, selecting, acquiring, installing and deploying, can now be licensed for less than $10 per month per individual, or can even be rented for than $5 for 3-5 day usage per individual. The pay-as-you-go business model of cloud gaming services will especially drive tremendous gains into the global cloud services market over the next few years.

The pay-as-you-go business model comes as a blessing for select consumer cluster, which typically prefers basic gaming titles and that too on a day-to-day basis, rather than investing heavily on the comprehensive package only to use advanced gaming features few times in a year. For instance, consumers preferring a single basic gaming title rather than buying an entire package of games especially benefit from this pay-as-u-go-model as they can pick their most favorite gaming title to be streamed and pay only for that rather than investing on an entire package, of which the game is a part of. Flexible cloud based business models allow online games to be even available at further discounted rates for members or special customers. Consumers are also provided with gaming software updates and updated versions without incurring any extra cost, as the responsibility of maintaining and upgrading available services is transferred to vendors.

Another key factor driving growth in the cloud services market is the ubiquity of cloud gaming. Cloud gaming services enable gamers to migrate current desktop residing gaming applications and storage to the cloud with the objective of enabling remote access and use of gaming applications beyond their home-based computers. For instance, by providing a remote virtual storage for gaming applications, cloud gaming services allow users to access their stored games on-demand as and when required even from their laptops, office workstations, or from a friend’s computer. Remote access and cloud services therefore go hand in hand. In recent years, cloud gaming service has taken the concept of remote access to another level by provisioning mobile access to gaming applications, by enabling gamers to access and play their games even from mobile devices such as Internet enabled feature phones, smartphones, and tablets.

Given the advantages of an ‘always on’ connectivity, providing anywhere and anytime access to data, the convergence of mobile devices such as smart phones with powerful cloud-computing services has and will continue to balloon in the future, as traditional business models crumble, paving way for the emergence of new generation of agile and efficient consumer business models. Rapid proliferation of smartphones, especially in developing markets such as China and India and increasing use of these devices for accessing online entertainment content indicates a strong potential in store for mobile cloud gaming services in general and for cloud gaming services overall.

As stated by the new market research report on Cloud Gaming, the US represents the largest regional market for Cloud Gaming accounting for a majority share in the total revenue generated. The European cloud gaming market is expected to surge at a CAGR of about 46.22% over the analysis period.

Major players in the global marketplace include BetStone Limited, Gaikai, Inc., G-cluster Global Corporation, OnLive, Inc., Playcast Media Systems Ltd.,, Ubitus, Inc., among others.

The research report titled “Cloud Gaming: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections by Annual Revenue (in US$ million) for major geographic markets including the US, Europe, and Rest of World.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
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