CLRSearch.com Integrates Lifestyle Segmentation and Real Estate Search

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CLRSearch.com has created a real estate search tool to help consumers identify the lifestyle segment that best suits them and search real estate listings in areas with the highest concentration of that lifestyle segment.

we continue to solicit feedback from consumers on what tools they need and what data is relevant to their real estate search experience.

CLRSearch.com the real estate search engine, has added a search tool to help consumers identify their best fitting lifestyle segment based on searching demographic traits, lifestyle preferences and consumer behaviors. Once a lifestyle segment is identified, the detail page provides in depth information, as well as, real estate listing in the Zip Codes and places with the highest concentration of that segment. The tool uses PRIZM, Nielsen Claritas' (http://www.claritas.com) segmentation system which defines every Zip Code and place in the U.S. in terms of 66 distinct lifestyle types using ground-breaking segmentation techniques. CLRSearch.com continues to provide simple, user friendly tools to assist in the real estate search process.

"We've always provided the Nielsen Claritas PRIZM data on the site," said CLR Choice, Inc. Founder John Verdi. "By creating a tool that allows consumers to identify the best fitting of the 66 lifestyle segments and presenting the detailed information about that segment, including its Social Group and Lifestage Group, with real estate listings on the same page we've addressed one of our top user requests."

"We are excited to continue to come up with innovative ways to provide consumers with the data that they are looking for during their real estate search," continues Verdi, "we continue to solicit feedback from consumers on what tools they need and what data is relevant to their real estate search experience." In today's web 2.0 world, real estate search is no longer one dimensional.

About CLR Choice, Inc.
CLR Choice, Inc. is a technology company that improves the efficiency of real estate search through its flagship website CLRSearch.com. CLRSearch.com is a real estate search engine that provides a data rich environment to explore listings, foreclosures, schools, community demographics, and other data relevant to your real estate search needs. The company was founded in Palm Coast, Florida in 2007.

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John Verdi
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