Tampa, FL (PRWEB) October 12, 2012
In the last years, multiple channels have opened up CMO’s eyes to vast amount of unstructured data, all telling the story of customer engagement with little metrics to translate it. At the CMO Exchange, the most influential leaders in the industry will participate in a dynamic event to discuss how the companies can transcend technology and champion marketing innovation in a Digital World.
On the first day Steven Cook, from CMO.com will moderate a panel with Vince Ferrarro, Vice-President of Global Corporate and Consumer Marketing from Eastman Kodak and Maribel Garcia-Rodriguez, Director of Global Marketing Excellence from Bayer HealthCare about building brands and driving sales in a changing environment.
The event will also present a panel about the evolution of a Chief Marketing Officer moderated by Marie-Josée Lamothe, CMO & CCO from L’Oréal Canada with Steven Bushong, SVP Marketing Operations from Disney ABC Television Group and Robert Mead, SVP Marketing, Product & Communications from Aetna.
This three-day event offers the attendees the unique opportunity of networking with direct peers with brainstorming sessions, one-one workshops, and a personalized agenda where they can select the topics they are interested in.
The CMO Exchange is invitation-only and to ensure the event offers the highest degree of relevancy, only CMOs and senior marketing executives from leading Fortunes 1000 companies responsible for strategic marketing development and investment are invited to attend.
Some of the companies that already confirmed participation are: Tommy Hilfiger, Bravo Media, Dole Food, Satellite Radio, Wyndham Worldwide, HDR Engineering, American Fidelity, H&R Block, among others.
To request an invitation to attend the CMO Exchange, please visit http://www.cmo-exchangeusa.com or email at naexchange(at)iqpc(dot)com.
About IQPC Exchange
IQPC Exchange (http://www.iqpcexchange.com) is a division of IQPC that focuses on a specific event format, providing an exclusive 'peer-to-peer' networking platform that unites senior level decision makers, providing them with the strategies to meet key business goals.
IQPC (http://www.iqpc.com) provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 2,000 events annually around the world, IQPC continues to grow and has offices in cities across six continents including Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.