OSC aim to tip the scales with Search Engine Optimisation

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Home to the American FastenMaster and British Carpenters Mate and Orbix range of self-drilling fasteners and screws, British company OSC looks to beat the competition with Google rankings.

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These products immediately took the UK market by storm,

Home to the American FastenMaster and British Carpenters Mate and Orbix range of self-drilling fasteners and screws, British company OSC looks to beat the competition with Google rankings

Kent based manufacturer and supplier of coach screws, decking screws, wood screws, metal screws, self drilling screws and fasteners, OSC have launched a brand new website to better showcase their products and solidify their position as the leading UK distributor of their vast range of products.

With nearly fifteen years in the industry and a continued reputation as the exclusive importer and exporter of their entire product range, OSC have no doubt noticed the increased emphasis on a company’s online presence in previous years. Having started out as an importer of American goods, they soon realised the need for a comprehensive selection of British made equivalents due to a difference in timber sizes. Having conducted the appropriate market research they concluded that manufacturing their own goods is the way forward, and were the driving force behind the creation of the Carpenters Mater, Fasten-Master and Orbix ranges of electricians equipment. These products are all high quality goods, designed for pros with the aim of speeding up installation times and give an excellent look to finished products. OSC have also created screws proven to improve the safety of fittings and installations, as they will not complicate cabling.

These products immediately took the UK market by storm, propelling OSC into its current position as the leading manufacturer and distributor of self-drilling screw based goods. However, as stated on their new website they are constantly conducting research and consulting with carpenters and electricians to ensure that their latest offerings are top notch. Unlike their competition, OSC offer free samples of their products, and every product adheres to guidelines and regulations as well as market needs, they also offer full technical specifications and support for their products, ensuring total quality assurance.

With an ever expanding roster of distributors - 1200 plus - OSC are continuing to experience growth and this is reflected in their new site which now offers a facility for both becoming and finding distributors. Due to their status as a growing market leader in a lucrative sector, the pressure on OSC to have an efficient and user friendly website grows daily, hence their new site. However a well produced and maintained site is only half the battle in the current market. Search Engine Optimisation is an increasingly necessary factor when considering taking a company online, a flashy website is great, but only if users can find it.

If OSC wish to maintain their reputation as Britain’s premier provider of self-drilling and electricians screws, they need to fight off the competition. This is no longer done by local advertising or the yellow pages, especially for a national company like OSC, but through internet search engines. A front page result massively increases web traffic for any website, and increased traffic means increased custom. OSC can continue to dominate the screw market if they dominate the Google results page.

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