Renaissance Guests Mix-it-up with New "Cocktail Culture™"
Guests create their own signature drinks using new cocktail blocks.
New York, New York (PRWEB) November 10, 2007 -- Renaissance Hotels & Resorts is introducing an irresistible new Savvy Service Signature that is sure to have guests "buzzing." The Renaissance Cocktail Culture™ Experience is one of the exciting new elements that puts guests in the spotlight with a sophisticated and fun experience they can find only at Renaissance hotels. Built on a foundation of fresh ingredients and fresh squeezed juices, the cocktail culture experience explores professional bartending technique, signature cocktails, and engaging atmosphere, music, lighting, and visual merchandising.
"Our mixologists are creating unique and interesting drinks because our guests expect an exceptionally crafted cocktail," said Rita Cuddihy, senior vice president, Renaissance Hotels & Resorts, North America. "The Cocktail Culture™ Experience is one of our new Savvy Service Signatures and the drink blocks allow them to engage in creating their own, truly custom cocktail."
The new service includes the custom Renaissance Cocktail Blocks - an exciting and fun way for guests to interact at the bar. Each block features different cocktail ingredient "building blocks," including Spirits, Barware, Fresh Ingredient, Method of Preparation and Flavor Profile. The interactive ritual "The Custom Cocktail™ Experience" will take place in every Renaissance Hotel and Resort around the globe at the same time every night when guests are rallied to the bar to experiment with the blocks and the bartenders by rolling different combinations to create a signature cocktail. The bartender then picks the winning combination, named for the guest who created it, and features it as the drink of the evening for all to try.
The Renaissance Cocktail Culture™ Experience sets the brand apart by using fresh squeezed juices in all of its core cocktail recipes and focusing on not only on what's in the glass, but the look and feel of the bar, generating excitement with handcrafted cocktails, and customizing the bar and lounge experience through the use of local cocktail signatures. The signature blocks are currently available at the Renaissance New York Hotel Times Square, the Renaissance Hollywood Hotel, the Renaissance Mayflower Hotel, the Renaissance Chicago Hotel, the Renaissance Toronto Hotel, the Renaissance London Chancery Court Hotel, the Shelbourne Dublin, the Renaissance Paris Vendome, and the Renaissance Shanghai Pudong Hotel, and will be rolled out at all Renaissance Hotels and Resorts globally in January. Happy hour will never be the same…
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Renaissance Hotels & Resorts are designed for quality-tier travelers who prize individuality and prefer distinctive hotels that enhance their enjoyment of travel. Guests can expect sophisticated design, professional and welcoming service, and street restaurants serving creative food with traditional flavors. Each hotel is designed with a sense of place that reflects their surroundings. Renaissance Hotels & Resorts is an upscale brand providing full-service accommodations with local flair to discriminating business and leisure travelers at over 130 properties in 28 countries. The brand's presence is strong in the U.S. and worldwide, with more than 70 properties in North America and more than 60 properties throughout Europe, Latin America, the Caribbean, the Middle East and Asia. For more information visit www.renaissancehotels.com.
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MARRIOTT INTERNATIONAL, INC. (NYSE: MAR) is a leading lodging company with more than 2,900 lodging properties in the United States and 67 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Md., and had approximately 151,000 employees at 2006 year-end. It is ranked as the lodging industry's most admired company and one of the best places to work for by FORTUNE®. The company is also a 2006 U.S. Environmental Protection Agency (EPA) ENERGY STAR® Partner. In fiscal year 2006, Marriott International reported sales from continuing operations of $12.2 billion. For more information or reservations, please visit our web site at www.marriott.com.
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