Crimson Cup’s Greg Ubert Brews Up Tips for Training Coffee House Owners and Baristas

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Coffee business consultant offers training tips based on 21 years of specialty coffee expertise. Comprehensive, free training is part of Crimson Cup's 7 Steps to Success coffee franchise alternative program, which has helped establish hundreds of thriving independent coffee houses across 28 states.

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Crimson Cup’s training covers all aspects of running a successful coffee house – all at no charge to the client. We offer everything a coffee franchise does, but without franchise fees, royalties or business restrictions.

Thorough training for both owners and baristas is one of the most critical factors in starting and running a successful independent coffee house, according to Greg Ubert, founder and president of Crimson Cup Coffee & Tea. The Columbus, Ohio-based coffee roaster and coffee franchise alternative has helped set up hundreds of independent coffee shops since 1991.

“There’s much more to running a successful coffee house than knowing how to brew coffee and make espresso-based drinks,” he said. “It’s a tall order to master all the elements of running a small business while simultaneously learning the nuances of the specialty coffee business.”

Ubert believes training is so essential that Crimson Cup offers comprehensive, free training through its 7 Steps to Success coffee shop franchise alternative.

“Crimson Cup’s training covers all aspects of running a successful coffee house – all at no charge to the client," he said. "We offer everything a coffee franchise does, but without franchise fees, royalties or business restrictions."

He offered several tips for creating a training program that covers all elements of running a successful coffee house.

Learn the dynamics of coffee. “Begin with quality beans – their origins and characteristics – and then walk through the brewing process to learn what happens to the coffee throughout the stages of preparation.”

Understand the equipment. “Whether it’s your coffee brewer, espresso grinder or the actual espresso machine, it’s important to know what each machine does and how it works so that you can serve a consistently wonderful beverage every time.”

Brush up on business skills. “From marketing to supervising employees to ordering supplies and more, you’re in charge. Make sure you’re prepared to manage all the backroom functions that will keep your coffee business in business.”

Get hands-on training. “Reading books or watching videos is a good start, but most people learn best from doing. This is especially true with coffee preparation, where a small mistake can turn a wonderful beverage into a murky mess.”

Work with pros. “Learn from industry experts who not only know what they’re doing, but who also know how to teach their skills to others.”

A day is not enough. “We used to offer a one-day course on drink preparation, but it wasn’t nearly enough. You should devote several days to training, and your trainer should stay on site at least through opening day.”

Retrain as needed. “Over time – and with employee turnover – people can slip into bad habits without even realizing it. A refresher helps everyone get back on track again.

Training is only a part of Crimson Cup’s 7 Steps program, which is based on Ubert’s book, Seven Steps to Success in the Specialty Coffee Industry. Now in its second printing, this commonsense guide teaches everything you need to know about running a coffee shop while maximizing your profitability and peace of mind.

“Our program is equally effective for those interested in starting a new coffee house or purchasing an existing coffee shop,” he said. “We'll help you create a solid coffee shop business plan that covers all the bases, from choosing a location to hiring and training your staff, purchasing equipment, developing a menu and much more.”

To learn more about the 7 Steps program or to schedule an initial consultation, call 888-800-9224 or fill out this form on the Crimson Cup website.

About Crimson Cup Coffee & Tea

Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio and taught independent business owners how to be successful in specialty coffee. In 2007, Crimson Cup opened its first company-owned coffee house, which joined a network of more than 350 independent coffee houses, grocers, college and universities, and food service operations across 28 states that serve Crimson Cup beverages. For more information, visit ccct07202012

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Cheryl Claypoole
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Seven Steps to Success in the Specialty Coffee IndustrySeven Steps to Success in the Specialty Coffee Industry