Performance-based Barista Training Transforms Ordinary Coffee Sales into Extraordinary Profits

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Cafemakers introduces BARISTAMAKERS on-location coffee school, providing expert barista training for retail coffee shop chains, restaurants and hospitality business to improve employee performance and coffee quality.

Cafemakers, a leading specialty coffee business consultancy, introduces “Baristamakers” training workshops, a series of on-location performance-based barista training courses designed to improve beverage quality and profitability for coffee shop chains, restaurants and hospitality businesses worldwide.

By engaging a learner in their place of work, Baristamakers barista training workshops cost-effectively overcome the poor information transference and short retention problems inherent in classrooms. “Traditional classrooms are not effective settings to learn performance skills, such as those required by a competent Barista,” observes Cafemakers President and Founder, Andrew Hetzel. “You cannot learn to ride a bicycle, play a musical instrument or drive a car by sitting at a desk; the same is true when learning to consistently produce outstanding specialty coffee beverages.”

Baristamakers course curriculum is designed to benefit participants of all experience levels, from introductory to advanced. Workshop instructors require that each participant demonstrate proficiency at in course content through interactive exercises before continuing to more advanced topics. “All of our training programs emphasize results,” Hetzel continues, “we do not merely present information to students, we involve them in the learning process.”

For less than a penny per cup of coffee sold annually at an average performing coffee business, Baristamakers training workshops can dramatically improve specialty coffee beverage flavor and speed of service at most coffee-serving businesses. A more desirable product increases sales and can command higher menu prices, making on-location barista training a profitable investment in your workforce.

Baristamakers courses and are performed on-location at client facilities worldwide; fees start at under $5,000 for domestic locations. For full additional details, visit the Cafemakers website at or call +1 (808) 443-0290.

About Andrew Hetzel & Cafemakers:

Andrew Hetzel is the President and Founder of Cafemakers, a retail specialty coffee business consultancy based in Hawaii. Cafemakers provides business guidance and performance improvement services to restaurants, hospitality businesses and retail coffee chains throughout the United States and worldwide.

In addition to being a judge for the United States and World Barista Championships, Andrew is an instructor for Specialty Coffee Association of America’s espresso workshops, contributing author to trade publications, restaurant coffee columnist for Hospitality News, specialty coffee industry subject matter expert for national publications and is a co-founder of the Hawaii Coffee Association’s annual Barista Jam program.

Before leaving his former business to launch Cafemakers in 2001, Andrew was the founder and CEO of a multi-million dollar audiovisual retail point of purchase advertising and training systems development company. Mr. Hetzel’s clients have included some of the most influential and respected names in their industries, including: 3M, Aveda, Burger King, Brinker International, DaimlerChrysler, Calvin Klein, Home Depot, Hard Rock Cafes and Hotels, Hugo Boss, Procter & Gamble, Skechers USA and Sears.

Media Contact: Andrew Hetzel +1 (808) 443-0290

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