Independents Day gives coffee house owners a forum to learn from creativity and marketing experts, the Crimson Cup team and each other,” said Greg Ubert, Crimson Cup founder and president.
Columbus, Ohio (PRWEB) August 23, 2012
On August 25, independent coffee house owners from across the Midwest will learn about the latest trends in specialty coffee at the 11th annual Independents Day hosted by Crimson Cup Coffee & Tea. The conference, held at Sparkspace Conference Center, 300 Marconi Boulevard in Columbus, is just one of the benefits provided under Crimson Cup’s franchise alternative for independent coffee shops.
“Independents Day gives coffee house owners a forum to learn from creativity and marketing experts, the Crimson Cup team and each other,” said Greg Ubert, Crimson Cup founder and president. “We’ll talk about what’s working and what’s new in nearly every aspect of operations, from menus and brewing methods to marketing and staff training.”
This year’s Independent’s Day focuses on creativity, with special morning presentations from Mark Henson, chief imagination officer at Sparkspace, and creativity consultant Don the Idea Guy Snyder. Marketing expert Roger Blackwell, Ph.D., will present the keynote address at 12:30 p.m.
Other presentations will focus on coffee house industry trends, menu analysis, integrating loose-leaf tea into the coffee shop menu, adding a brew bar for pour-over coffee, special reserve estate coffees, retail merchandising, training and re-energizing the coffee shop team. Crimson Cup will also roll out elements of its new brand identity. The day concludes with a forum for sharing experiences and solving problems.
Independents Day refreshes and expands on the content of Crimson Cup’s Seven Steps coffee shop franchise alternative program. Based on Ubert’s book, Seven Steps to Success in the Specialty Coffee Industry, the program teaches everything someone needs to run an efficient and profitable specialty coffee business. The coffee franchise alternative includes comprehensive training, marketing materials, menu ideas and much more – all designed to help reduce costs, increase profits and eliminate potential headaches.
“We offer everything a coffee shop franchise does – and more – but without the franchise fees and business restrictions,” Ubert said. “Our program covers all the bases, from choosing the all-important location to hiring and training your staff, setting business hours and much more.”
Registration for this year’s Independents Day has closed. To learn more about the 7 Steps program or to schedule an initial consultation, call 888-800-9224 or visit the Crimson Cup website.
About Crimson Cup Coffee & Tea
Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio and taught independent business owners how to be successful in specialty coffee. In 2007, Crimson Cup opened its first company-owned coffee house, which joined a network of more than 350 independent coffee houses, grocers, college and universities, and food service operations across 25 states that serve Crimson Cup beverages. For more information, visit crimsoncup.com. ccct08232012