CoffeeTable Names Paul Kaye Vice President of Sales for #1 Catalog Shopping App

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Former Vice President of Sales for Retrevo, and the Find Joins Executive Team

CoffeeTable, the #1 catalog shopping app, aggregates over 100 retailers in a free iPad app

CoffeeTable - the top-ranked catalog app for the iPad - announced the additon of Paul Kaye to its executive team as Vice President of Sales. Kaye brings with him over 13 years of online and e-commerce sales development experience to the quickly growing start-up company. CoffeeTable recently hit #1 in the catalog apps category for iTunes.

Kaye's extensive resume includes his most recent success at Retrevo, a high profile consumer electronics reviews and recommendations engine. During his tenure, Kaye was able to form key relationships with large online retailers including Best Buy, Panasonic, and Lenovo to match the company's new business model -- helping to boost its profile to six million unique visitors monthly. Previously Kaye served as National Director of Sales at, where his clients included Amazon,, and JC Penney. Kay later joined mySimon as employee #2, creating the business model and building the sales team; within two years, mySimon was on a run rate of $17M annually and successfully acquired by CNET.

"Paul brings to CoffeeTable a wealth of experience delivering innovative digital products to retailers," says CoffeeTable CEO Ben Choi. "We are excited to welcome him to our growing team." To date, CoffeeTable is on a path to double from over 100 retailers currently t0 200-plus by year-end. CoffeeTable is currently the only catalog aggregator that offers the convenience of Express Checkout to its customers, providing a secure two-tap purchase experience.

For more information visit CoffeeTable on the web or download for free from the iTunes App Store.

About CoffeeTable:

CoffeeTable is a free shopping app that turns your iPad into a virtual coffee table of retail catalogs, allowing shoppers to browse their favorite stores anywhere, anytime. #1 in the App Store’s Catalogs category, CoffeeTable is the only app that enables purchases to be made directly in the app, via its Express Checkout technology. CoffeeTable features rich visual catalogs of leading retailers such as Crate and Barrel, Sears, Lands’ End, West Elm and many more.

CoffeeTable is the brainchild of e-tailing pioneers Chris Friedland and David Berman. Friedland and Berman are founders of, a $300 million e-commerce business. CEO Ben Choi is Venture Partner at Maveron, and is a seasoned mobile executive, formerly at Greystripe (acquired by ValueClick) and at Yahoo. CoffeeTable investors include RR Donnelley, the world’s leading catalog printer and services provider.

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