Benefits of Last Minute Shopping: Mobile Catalog App Coffee Table Rewards Shoppers for Sharing, Shopping Through Christmas

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Coffee Table, the leading retail catalog aggregator app for iPad, is offering shoppers mystery prizes every day through December 25. Last minute shoppers who browse or purchase in the Coffee Table app have daily chances to win gift cards and a grand prize shopping extravaganza.

Coffee Table rewards last minute shoppers through December 25

“Our shoppers are a key part of our product development,” says CEO Ben Choi. “We want to thank them for shopping with Coffee Table, especially around the holidays."

Last minute Christmas shoppers finally have a way to enjoy the season - finding gifts for everyone on their list, plus earning prizes for themselves - all from the comfort of an iPad. Coffee Table, the leading retail catalog aggregator app for iPad, is offering shoppers mystery prizes every day through December 25 in its latest campaign, “Every Day’s a Holiday.” Last minute shoppers who browse or purchase in the Coffee Table app have daily chances to win gift cards as well as a grand prize shopping extravaganza.

Coffee Table delivers catalogs from leading retailers - such as Crate&Barrel, Sears, West Elm, Coldwater Creek, and many more – to its free iPad application, and offers the only secure direct (“two-tap”) checkout available. As part of its holiday deals, Coffee Table is rewarding its shoppers for sharing their favorite products through a daily giveaway, offering prizes up to $100 every day through Christmas. Plus, one December shopper will win a $500 extravaganza from Coffee Table. Details available at Coffee Table's holiday website.

Coffee Table’s product sharing is one of many new features of its latest release. In addition to “share with a friend,” this version of Coffee Table includes customizable catalog subscriptions, enhanced product images, an exclusive deals screen, and a marquee showcase that features an interactive, rotating library of the latest featured catalogs.

“Our shoppers are a key part of our product development,” says CEO Ben Choi. “We want to thank them for shopping with Coffee Table and telling their friends about their favorite products, especially around the holidays. We’ve seen a tremendous response so far.”

These innovations are the latest in Coffee Table’s continuing product development for digital catalogs, to better bridge the browsing process with the convenience of a consolidated check-out process. “Coffee Table is unlike any other app,” Choi notes. “We offer a beautiful, convenient, and secure experience for shoppers, and are driving incremental revenue and ROI for our retail partners.”

“Every Day’s a Holiday” is the latest in Coffee Table’s shopper giveaways; Coffee Table also offers exclusive deals for its shoppers every week. For more information visit the Coffee Table website or download to iPads from the iTunes App Store.

About Coffee Table:
Coffee Table is the brainchild of e-tailing pioneers Chris Friedland and David Berman. Friedland and Berman are founders of Build.com, a $300 million ecommerce business. The two experienced e-tailing entrepreneurs believe that the visually rich, interactive experience of Coffee Table on the iPad creates a unique opportunity for catalog retailers to transform leisure time to an inspirational shopping experience. CEO Ben Choi is Venture Partner at Maveron LLC, and is a seasoned mobile executive, formerly at Greystripe (acquired by ValueClick) and at Yahoo.

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