FetchDog Partnering with CoffeeTable to Power 2012 Tablet Strategy

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Another Top Retailer Offers Catalog Shopping on CoffeeTable, iPad Shopping App

Shoppers browse a Fetchdog catalog on the CoffeeTable app

We’re partnering with CoffeeTable because of their end-to-end support. They execute on every step, from digitizing the catalogs and quality assurance to marketing horsepower.

Leading pet retailer FetchDog has announced a partnership with CoffeeTable, a catalog aggregator app for the iPad. FetchDog is the latest retailer among others—including Crate and Barrel, Lands’ End, and Sears—to partner with the San Francisco-based e-commerce platform.

“CoffeeTable is an important part of our tablet strategy,” says Laura Duncan, Vice President of Marketing at FetchDog. “We’re partnering with CoffeeTable because of their end-to-end support. They execute on every step, from digitizing the catalogs and quality assurance to marketing horsepower.”

CoffeeTable’s proprietary Express Checkout technology allows shoppers to purchase products within seconds. Consequently, retailers collect end-to-end analytics on shopper behavior. By offering consumers a tap-friendly, "Express" in-app purchasing experience, CoffeeTable encourages a deeper online relationship with shoppers.

“We are thrilled to partner with FetchDog and to showcase their beautiful catalog and unique products to everyone with an iPad,” notes Ben Choi, CEO of CoffeeTable. “We continue to drive incremental revenue and ROI for FetchDog and our other retailer partners.”

For more information about Coffee Table visit its website or download on iTunes.

About CoffeeTable:
CoffeeTable is a free shopping app that turns your iPad into a virtual coffee table of retail catalogs, allowing shoppers to browse their favorite stores anywhere, anytime. It is the only app that enables purchases to be made directly in the app, via its Express Checkout technology. CoffeeTable features rich visual catalogs of leading retailers such as Crate and Barrel, Sears, west elm, and many more.

CoffeeTable is the brainchild of e-tailing pioneers Chris Friedland and David Berman. Friedland and Berman are founders of Build.com, a $300 million e-commerce business. CEO Ben Choi is Venture Partner at Maveron, and is a seasoned mobile executive, formerly at Greystripe (acquired by ValueClick) and at Yahoo.

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