Retail Intelligence Technology Firm, Cogenta, Reveals New Branding

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After Six Years in the Market, Cogenta Publishes a New Logo and Company Website

Cogenta's new logo

Cogenta's new logo

We've innovated significantly over the past 18 months. The new logo and site clearly sets out these changes and will better support our sales and marketing activities

Cogenta, the business that supports many top UK retailers and brands with its retail intelligence services and mobile marketing platform, that is powering O2 Wallet, has revealed a new company logo and website.

The new logo now includes a red price tag icon which unifies all Cogenta's services, originating from its own proprietary retail intelligence platform. While being a data technology company, Cogenta are experts in retail and pricing intelligence and ways to use this insight and technology in supporting both businesses and consumers alike. Thus the Company's decision to associate its name with the best known symbol in retail - a price tag.

Operating in a competitive yet relatively new market, such as competitive market intelligence and mobile marketing and advertising, Cogenta decided to house all its retail-related services under one website. As retail and pricing intelligence pioneers in the UK, Cogenta stand out from their competition with particular strength in tracking and analysing multiple product categories, which is paramount to many omni-category high street and online retailers today.

Cogenta also supports consumers in making best pricing decisions through online and mobile shopping and price comparison engines such as Sccope as well as powering O2 Wallet's mobile shopping and promotional platform that allows retailers and brands engage the mobile channel in targeted and timely manner, all of which is being presented in the company website.

Cogenta's CEO, Adrian Hobbs, commented the exciting changes within the company: "We've innovated significantly over the past 18 months with new technology and services across our market intelligence, mobile shopping and mobile advertising services. The new logo and site clearly sets out these changes and will better support our sales and marketing activities".

Release ends / No embargo

Notes to editors:

Cogenta maintains a unique view of the UK’s retail market by providing in-depth coverage of top high street (multi-channel) retailers and online to ensure the experience is relevant to people wherever they shop. Cogenta achieves this by providing retail intelligence based on monitoring the UK retail market and tracking consumer behaviour. As a developer of mobile shopping and communication platforms for brands and retailers, Cogenta enables these businesses to communicate and target new audiences via mobile. Hence Cogenta provides these services:
1. Retail and Pricing Intelligence to retailers and manufacturing brands;
2. Mobile Shopping content to business and mobile and web app shopping interfaces to consumers;
3. Targeted Mobile Marketing and Advertising.

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Dainora Dirmeikyte

Adrian Hobbs
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