Gordon Trucking Standardizing on Cognos Performance Management: - Leading Truckload Carrier Gains Consistent, Accurate View of Business Information to Facilitate Performance Reporting and Decision-Making -

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Cognos (NASDAQ: COGN) (TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that Gordon Trucking, Inc. (GTI) is standardizing on Cognos 8 Business Intelligence (BI) and Cognos 8 Planning to enable greater reporting accuracy and speed timely decision-making.

Our consultants not only have expertise in BI technologies, but also a broad understanding of business processes. Our focus is on helping businesses turn their data into actionable information

    GTI is a privately owned and nationally recognized premium truckload carrier that operates across the U.S., Canada and Mexico. Prior to selecting Cognos, the company found it difficult to find critical business information across its disparate systems. Developers and analysts at GTI were using most of their time to extract data and create reports, and when they did, the information was usually unreliable or inaccurate. After evaluating solutions from vendors including Microsoft, GTI selected Cognos for its Web-based, single platform solution and ease of use.

According to GTI officials, Cognos 8 BI will save the company thousands of hours a year in creating and delivering reports. Already deployed in the operations and marketing departments, Cognos 8 BI will rollout across the entire organization shortly. The software has helped GTI reduce processing errors, and attend to data integrity issues more quickly. Reports are now more accurate and can be tailored for specific users. GTI will benefit from using Cognos 8 BI Special Edition, which embeds three key proven IBM middleware technologies, including a Web server, an application server and a database server.

One example is the Temperature Control Service Failures report which is designed to display any orders where the company failed to deliver a refrigerated goods load on time according to the customer agreement. What once used to be a manual process of checking status by a select few individuals has now been replaced with a Cognos report that is delivered daily to a department on the operations floor. By using this report, GTI has reduced its service failure count by nearly half, from 40 down to the low 20s.

Moving forward, GTI will integrate Cognos 8 BI with Cognos 8 Planning, which will enable integrated operational and financial planning in real time, for immediate visibility into resource requirements and future business results.

"Just having all of the data easily available to us and knowing that it is correct has a huge impact on the business. There are no more questions of 'Where did you get that info? Is it accurate?' -- we got it from Cognos and it's right," said Nathan Anderson, data warehouse architect, GTI. "We can generate reports while on the phone with a customer and give them up-to-date information, which they love. Our competitors can't do that."

Cognos 8 BI is the only BI product that provides the complete range of BI capabilities - reporting, analysis, scorecarding, dashboards, business event management, and data integration - on a single, proven architecture. Cognos 8 Planning leverages Cognos 8 BI to enable reporting and analysis on real-time plans, providing customers with a consistent platform from which to plan future performance and avoid predictable surprises. Enterprise planning and business intelligence are key capabilities of the Cognos Performance Management System, which combines technology, best practices, analytical applications and solutions, and a broad network of partners into a single performance management solution for customers.

GTI is working with Cognos Gold Reseller Partner Perkins Consulting to manage the rollout. "Our consultants not only have expertise in BI technologies, but also a broad understanding of business processes. Our focus is on helping businesses turn their data into actionable information," said Bill Henderson, president, Perkins Consulting, LLC. "Perkins Consulting is committed to working closely with Cognos to ensure the highest quality solutions for GTI."

"The combination of strength and ease-of-use provided by Cognos is unique in the sense that both technical and non-technical users can work with the solution," said Paul Hoy, manufacturing industry director, Cognos. "Gordon Trucking is clearly a customer-focused company that benefits from the additional insights Cognos provides into their performance. By investing their trust in Cognos 8 BI and Cognos 8 Planning, GTI is fuelling the company's growth by empowering its business users to make better business decisions."

Cognos is a recognized leader in delivering business performance management solutions for the transportation & logistics industry. In addition to Gordon Trucking, other leading transportation customers include FedEx Custom Critical, and Trimac. For more information, please visit http://www.cognos.com/company/success/ss_logistics.html.


A tradition that started over 50 years ago, Gordon Trucking Inc. is privately owned and managed by the Gordon Family. Larry Gordon, President and CEO purchased Gordon Fast Freight from his father in 1984 and formed what is known today as GTI. For more information on GTI please visit the Web site at: http://www.gordontrucking.com


Perkins Technology Consulting opened in 1994 to offer world-class expertise with a local focus to mid-market, Northwest businesses. Our mission is to help organizations achieve their business goals by combining sound business processes with technology tools. We design business and technology solutions appropriate to the objectives and culture of the organizations we serve. At Perkins Technology Consulting, we insist that our consultants have not only expertise in selected technologies, but also a broad understanding of business processes. Our staffing philosophy enables us to offer a balanced blend of skills while developing the best business solutions for your company. For more information please visit the Web site at: http://www.perkinsconsulting.com


Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization's ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? - and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com.

Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Note to Editors: Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at http://www.cognos.com

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David DeRosa
Cognos, Inc.
613-738-1338 ext. 33
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