Aon Automates Sales Lead Generation Globally to Improve Business Performance : -- IBM Cognos 8 BI delivers consistent enterprise reporting and analysis, fully integrated with data --

Share Article

Cognos, an IBM company and the world leader in business intelligence and performance management, has announced that Aon, the leading provider of global risk management and consulting services, has chosen to implement IBM Cognos 8 BI for Salesforce.

The steps Aon has taken to report consistently against Salesforce to improve visibility of leads and help customers will really serve to optimise its business performance.

Aon, one of the world's largest publicly traded insurance brokers, is using the IBM Cognos solution to gain greater visibility of its sales and marketing pipeline. The technology's unique ability to allow brokers, account managers, and customer service representatives to access both current and historical in-house data, as well as data held in Salesforce Software-as-a-Service (SaaS) CRM, is critical to providing the insight Aon needs to manage overall sales performance, globally.

The company needed to be able to report on sales campaign and opportunity data, and communicate this better throughout the business to all decision makers. As a result, it introduced a single sales and marketing platform across the company to provide consistent and standardized processes. Through the IBM Cognos reporting function, staff has access to up-to-date reports, so they can ensure the sales process is delivered in the most efficient manner possible, and can make effective business decisions. This also allows them to rank the customer-facing sales staff, helping them increase their selling potential and better service Aon customers.

Aon now uses a 'Revenue Engine', which combines data from IBM Cognos 8 BI, Salesforce and other in-house systems. This will build customer relationships and drive revenue through continuous improvements to the sales and marketing process in response to customer needs.

"By implementing IBM Cognos 8 Business Intelligence with our global Salesforce environment, Aon is driving performance at every stage of the sales and marketing process," said Joseph M. Demmler, Managing Director, Sales and Marketing at Aon. "For Aon, this is a cultural change and the ability to report globally based on standard metrics is driving organic growth and our return on marketing investment, as well as user adoption of Salesforce."

Demmler spoke on this topic at the annual customer event, Dreamforce.

Aon evaluated a number of performance management offerings before choosing IBM Cognos 8 BI. It felt the collaboration between IBM Cognos 8 BI and Salesforce offered the most customized solution to meet its needs and to allow for future growth.

"Every company knows how critical the sales and marketing pipeline is, and Aon identified the challenge that multiple data sources bring when making informed business decisions," said Leah MacMillan, Vice President of BI Product Marketing at Cognos, an IBM company. "The steps Aon has taken to report consistently against Salesforce to improve visibility of leads and help customers will really serve to optimise its business performance."

Cognos is a recognized leader in delivering performance management solutions for the insurance industry. Over 1,000 financial services institutions worldwide use IBM Cognos solutions, including 9 of the top 10 insurance companies and 9 of the top 10 property and casualty companies. For more information about IBM Cognos solutions for the insurance industry, please visit

About Cognos, an IBM company:

Cognos, an IBM company, is the world leader in business intelligence and performance management solutions. It provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance. Cognos was acquired by IBM in January 2008. For more information, visit and

Cognos and the Cognos logo are trademarks of Cognos ULC (formerly Cognos Incorporated) in the United States and/or other countries. IBM and the IBM logo are trademarks of International Business Machines Corporation in the United States, or other countries, or both. Other company, product, or service names may be trademarks or service marks of others.

Note to Editors: Copies of previous Cognos press releases and Corporate and product information are available on Cognos' Web site at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David DeRosa
613-738-1338 ext. 33
Email >
Visit website