From the first time I saw The Tea Spot ‘Steep & Go’ cold brew infuser I was sold on its convenience & relevance to modern tea drinkers. I was especially pleased to be able to partner up with a company as committed to the amazing health benefits of...
(PRWEB) January 30, 2014
The Tea Spot announces today a strategic relationship with Melbourne-based Tea Tonic for distribution of its Steep & Go product in Australia. Steep & Go is a cold-brew tea filter that pairs with disposable water bottles. Fresh cold brewed tea can be made in a water bottle in just ten minutes using loose leaf tea and the Steep & Go. Japanese tea, in particular, cold brews exceptionally well. The tea filter has become a top-selling STEEPWARE® product. Steep & Go provides consumers a zero-calorie freshly-brewed tea beverage option free from sweeteners and preservatives. Infusing loose leaf tea within minutes in a bottle of water is an easy way to make an antioxidant-rich beverage while on the go. The Steep & Go fits The Tea Spot’s mission of making healthy beverages more accessible to today’s busy consumers. It was awarded Best New Product in the Innovation Category at the World Tea Expo in 2012.
The Tea Spot CEO, Maria Uspenski, commented on the partnership “When Tea Tonic approached us with an interest in branding the Steep & Go under their own marque, we were quickly supportive of the idea, as our two companies have highly synergistic missions. As “Australia’s Healthiest Organic Tea Range”, Tea Tonic formulates all their blends to focus on taste, health and wellbeing. This felt to us like a direct extension of our mission in the U.S. of fostering health and wellness through loose leaf tea.
Tea Tonic was founded in 1998 by its Herbalist & Naturopath Lisa Hilbert whose passion, determination & commitment to create a quality brand through the use of only A grade organic herbs. Which has seen Tea Tonic become one of the premier suppliers of organic teas in Australia. Tea Tonic is packing and distributing the Steep & Go under their own brand name as “Tea Tonic Cold Brew Infuser”.
Lisa Hilbert, Tea Tonic’s founder, stated, “From the first time I saw The Tea Spot ‘Steep & Go’ cold brew infuser I was sold on its convenience & relevance to modern tea drinkers. I was especially pleased to be able to partner up with a company as committed to the amazing health benefits of herbal teas as I was. The synergies between our two companies could not be stronger and I look forward to our future collaborations.”
About The Tea Spot: The Tea Spot is a leading producer of handcrafted loose leaf teas and creator of Steepware®, the housewares tools that make loose tea easy. The company’s vision to modernize the loose leaf tea experience has held steadfast since the for-profit philanthropic company was founded by Maria Uspenski in 2004, a cancer survivor drawn to the health benefits of leaf tea during her recovery. Her message is simple and powerful: tea in its freshest form renders premium flavor, unmatched health benefits, and is eco-friendly. The Tea Spot's model of social entrepreneurship incorporates its mission to foster health and wellness through loose leaf tea, with its 10% Pledge. Ten percent of the company’s profits are donated in-kind to cancer and community wellness programs. The Tea Spot is a Boulder, Colorado-based woman owned and operated business.