Coldwell Banker Real Estate LLC Partners with OnBoard LLC to Provide Potential Home Buyers and Sellers with Unique Insight into Neighborhoods: SpotIt Allows Coldwell Banker(R) Sales Associates to Share Their Ratings of Top Community Services and Neighborhoods

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Coldwell Banker Real Estate LLC today announced a partnership with OnBoard LLC, the leading provider of local information on homes, schools and places of interest, to debut "SpotIt," a social media application that identifies the best "Spots" in every neighborhood. The SpotIt program was unveiled today at the Inman News' Real Estate Connect conference at the Palace Hotel.

Rather than innovate outside the industry, we decided to remain steadfast in our strategy to build solutions for the industry that would allow real estate companies to meet the needs of online buyers and sellers through their own Web sites. Coldwell Banker has always been an online leader, so they were a natural partner for us.

    The 112,000 U.S.-based Coldwell Banker(R) sales associates will have the opportunity to showcase their community knowledge by populating the SpotIt database with ratings of their favorite neighborhoods and area amenities including restaurants, shopping destinations and movie theaters. This information will eventually provide potential homebuyers visiting http://www.coldwellbanker.com with unique insight into their prospective new community.

"With SpotIt, homebuyers and sellers will soon be able to dig deeper into neighborhoods than ever before," said Charlie Young, senior vice president for marketing of Coldwell Real Estate LLC. "Once we collect a suitable amount of useful data, we will integrate the insights into our existing neighborhood amenities section on coldwellbanker.com. Users will benefit from the collective experiences of Coldwell Banker sales associates who live and work in the neighborhoods they service. This partnership is another example of our desire to utilize technological advances to provide homebuyers and sellers the best possible experience."

"SpotIt is plug-and-play Web 2.0 for the real estate industry," said OnBoard Chief Executive Officer Marc Siden. "Rather than innovate outside the industry, we decided to remain steadfast in our strategy to build solutions for the industry that would allow real estate companies to meet the needs of online buyers and sellers through their own Web sites. Coldwell Banker has always been an online leader, so they were a natural partner for us."

SpotIt takes advantage of the OnBoard LLC nationwide database of local business listings to provide Coldwell Banker sales associates with the ability to rate suitable amenities. The application will ultimately be delivered to coldwellbanker.com via an API (application programming interface) that will seamlessly integrate the data into coldwellbanker.com.

About Coldwell Banker(R)

Since 1906, the Coldwell Banker(R) organization has been a premier full-service real estate provider. In 2006, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system number one in real estate for the seventh straight year and number eight among all franchisors. The Coldwell Banker System has approximately 3,800 residential real estate offices and more than 120,000 sales associates in 42 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury properties through its Coldwell Banker Previews International(R) division. It is a pioneer in consumer services with its Coldwell Banker Concierge(R) Service Program and award-winning Web site, http://www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country. Coldwell Banker Real Estate Corporation is a subsidiary of Realogy Corporation, the world's largest real estate franchisor. Coldwell Banker(R) is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.

About OnBoard LLC

OnBoard has been bringing local information to life since 2002 by transforming information on homes, communities and schools into elegant online solutions that support informed decisions. Every day millions of people use OnBoard solutions on sites such as CNN.com, Coldwellbanker.com, Realtor.com and hundreds of other media and real estate destinations. OnBoard is an industry leader in community based data aggregation and distribution for both online and offline publication. OnBoard is a privately held company based in lower Manhattan.

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