Customers will be pleased to see a more user-friendly layout with only the products they are most interested in as they navigate through the new sites.
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Niles, IL (Vocus) July 28, 2010
The Bradford Group, a leader in direct marketing for collectibles, has re-launched their CollectiblesToday.com site into four separate sites that are designed to be more user-friendly for shoppers. All of the high-quality collectibles, jewelry, apparel and holiday decor that shoppers are accustomed to seeing at CollectiblesToday.com will now be available on BradfordExchange.com.
The collectible lifelike dolls, cultural dolls and Disney princess dolls that were previously part of the Collectibles Today website now have a separate store located at AshtonDrake.com, and will also be available on BradfordExchange.com. Similarly, NASCAR diecast cars, Precious Moments figurines and other exclusive collectibles distributed through the Hamilton Collection are now available at both BradfordExchange.com and HamiltonCollection.com. In addition, Canadian shoppers can now log on to bradfordexchange.ca for a much improved experience, the best selection from all three U.S. sites, plus many exclusive products that are available to Canadian customers only, such as hockey collectibles.
The re-launch of CollectiblesToday.com into four distinct sites occurred simultaneously today to provide an easy transition for shoppers. All four sites underwent a visual overhaul, gaining an updated layout that The Bradford Group hopes will help customers find what they're looking for more easily. As a world leader in collectibles, apparel, jewelry and home decor distribution, it is important to The Bradford Group to continually refine the customer experience for optimum browsing, shopping and checkout while online.
AshtonDrake.com now offers a wide variety of collectible dolls, including lifelike dolls, porcelain dolls, cultural dolls, fantasy dolls and Disney princess dolls. The selection of dolls even includes lifelike depiction of celebrities such as Hannah Montana, Barack Obama and Michelle Obama.
HamiltonCollection.com features collectible figurines licensed by Disney, Precious Moments and NASCAR, and inspired by art from famed artists Thomas Kinkade, Jasmine Beckett-Griffith and more.
Most products are available exclusively from The Bradford Group, making all four sites an important source of unique items for collectors.
BradfordExchange.com includes collectibles of many kinds, ranging from Elvis apparel and puppy tote bags to Thomas Kinkade villages and trains, plus personalized jewelry, and more. The Bradford Exchange customers can browse the wide selection by theme, such as Disney, Elvis, Marilyn Monroe, John Wayne, Wizard of Oz, Thomas Kinkade and NASCAR, or shop by product type, including decor and tabletop items, jewelry and watches, villages and trains, and holidays.
Both AshtonDrake.com and HamiltonCollection.com offer streamlined online shopping features. "Customers will be pleased to see a more user-friendly layout with only the products they are most interested in as they navigate through the new sites."
About The Bradford Group:
Founded in 1973, The Bradford Group is a world leader in direct marketing and provider of limited-edition collectibles and gifts, jewelry and home décor. They are one of the premier direct marketing companies internationally thanks to their product quality and exceptional customer service. As a privately held company in the consumer goods industry, they value the joy and happiness that customers receive from their products. They are based in Niles, IL.
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