There are over 20 million searches a month for credit cards and related terms. We project that students will turn to the internet for credit cards. What we provide is the type of platform that when they do go online they are helped with their decision.
Needham Heights, MA (PRWEB) August 25, 2010
Affiliate Lease Inc. begins providing student newspapers, typically an independent entity with a large reader base from their respective campuses with a powerful customizable website creation tool that allows them to provide a platform for transparent analysis and comparison of credit cards from major issuers. With the recent restrictions placed surrounding credit cards and college students, Affiliate Lease acknowledges that while tabling events have been eliminated, it's highly unlikely that regulation restricting them will prevent the flow of credit cards on college campuses.
Founder Russell Nauta states, "We've seen legislation go into effect designed to deter students from obtaining credit. The result will most likely force students to turn to the internet, specifically to financial portals. Our mission is to provide portals to each community with tools that will help them understand the credit cards and their terms." The target group is student newspapers and other organizations that are run independently and have a positive impact and outreach. Affiliate Lease has identified newspapers specifically as many of them are already providing credit cards on their sites through various other marketing channels to provide supplemental income and solve funding problems.
The current methods used by papers is completely inadequate. Instead of generic feeds and includes with products and summaries, Affiliate Lease offers stand alone websites with product specific payoff timing calculators, forums, review functionality and more which will allow them to expand the scope of their paper, an increasingly popular trend in college media. They will essentially have the ability to create their own finance center focusing on a topic that directly applies to their reader base. Additionally, the monetization possibilities are exponentially higher than those with their current relationships. The ROI with current newspaper financial ad networks isn't very beneficial to the paper. These are among the reasons why the Affiliate Lease model is a good fit.
With the Affiliate Lease approach, everyone benefits. Students and members of college communities get the information that government has demanded and banks have the ability to reach members of these communities if they so desire by providing the data required. "Some banks are already providing information for our feeds and we expect more to follow shortly as it's really the most cost-efficient means of retaining exposure in these markets. There are over 20 million monthly searches for credit cards and related terms. Thinking that students won't go to the internet to find these products is naive and even more so, failure to recognize that this will be the trend could negate all efforts made by governments to control the flow of credit cards. The Affiliate Lease model adapts government ideals and gives them realistic usability," Nauta states.
About Affiliate Lease Inc.
Affiliate Lease is a provider of search engine friendly customizable websites providing transparent comparison and education of financial products. The software as a service model is cost-efficient and monetizable. Clients include colleges and universities, student newspapers and organizations, but their product is ideal for town governments needing an unbiased financial website for their residents or any other group with pre-existing community infrastructure.
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