Three Schools Launch Facebook Communities for Students

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Tulane University, St. Norbert College, and Pace Law School have partnered with Varsity Outreach to create Facebook Applications for the college admissions process. The Facebook Applications create a community where prospective and admitted students can build connections with each other, with current students, and with admissions staff. And they never even have to leave Facebook.

The brilliance of this application lies in its ability to reach out to students in a more comfortable social media outlet, and in this way ease the stress of searching online for colleges

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More than 200 million users. More than 5 billions minutes each day. Facebook has become one of the top destinations on the Internet and a daily ritual for most high school and college students. These facts are hard to ignore, especially for admissions offices. And three schools have decided they want to do more than just create a Facebook Fan Page. Partnering with Varsity Outreach, each has launched a Facebook Application that creates a community within Facebook dedicated to prospective and admitted students.

Tulane University, St. Norbert College, and Pace Law School recently unveiled their Facebook Applications, which go beyond Groups and Pages by enabling prospective students to build connections with each other, with current students, and with admissions staff. And they never even have to leave Facebook.

"The brilliance of this application lies in its ability to reach out to students in a more comfortable social media outlet, and in this way ease the stress of searching online for colleges," said Sam Slegel, who is both a St. Norbert student and an intern in the admissions office.

Using the Facebook Application, prospective students can find other prospective students who live in their area, who intend to pursue the same major, or who share common interests. For admissions offices, the Facebook Application allows them to provide tailored information to prospective students and to invite admitted students into a dedicated, invitation-only area. Moreover, each Facebook Application is customized to reflect the unique personality of the school, affording students a much better opportunity to decide if the school is a good fit.

"Facebook is a great way to reach out to our prospective students on their terms," said Jeff Schiffman, Associate Director of Admission at Tulane University. "Our new application will serve as an easy, one-stop-shop for everything Tulane admission."

Most importantly, students can participate without granting the school or fellow students access to their personal Facebook profile.

"Our Facebook Application creates a safe, controlled environment for prospective and admitted students to build relationships around a school without sacrificing privacy," Varsity Outreach president Mark Rothbaum said. "They do not have to friend each other or admission counselors to participate in the community, and they can opt out at any point in time."

FACEBOOK APPLICATIONS
Tulane University
St. Norbert College
Pace Law School

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Mark Rothbaum
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