College Football Coaches Mean More To Community Than Game Day Win: New Liberty Mutual Survey Shows 8 In 10 Adults Believe Community Involvement Is More Important Than College Football Rankings

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Liberty Mutual Coach of the Year Winners Use Award to Support Charity and Scholarship

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Great coaches mean more to a community than their rankings alone

According to a recent Liberty Mutual Insurance survey, more than three quarters of Americans (79 percent) believe it is important for a college football coach to be active in his local community. In fact, when asked to put themselves in the coach's shoes, Americans ranked community involvement and that of their team above college football rankings in terms of personal achievement.

Liberty Mutual surveyed a national random sample of 1,004 adults aged 18 and older and asked them to identify their most important achievement if they were a college football coach. Surprisingly a majority of the respondents (74 percent) reported that community involvement surpassed college football rankings (57 percent). In fact, good sportsmanship by the team (90 percent), good grades by the student-athletes (89 percent) and good discipline by the players (88 percent) all were considered more important measures of achievement.

"Great coaches mean more to a community than their rankings alone," said Greg Gordon, Liberty Mutual senior vice president, Consumer Marketing. ''This year's Liberty Mutual Coach of the Year Award finalists represent the best of what college football has to offer - beyond the great records is a steadfast commitment to improving the communities in which they live. We're pleased to enhance these efforts by providing the winners money to continue their legacy of strong civic and academic support.''

About the Liberty Mutual Coach of the Year Award
The Liberty Mutual Coach of the Year award honors coaches who display sportsmanship, integrity, responsibility and overall excellence - on and off the field. Each winner receives $50,000 from Liberty Mutual to support his favorite charities and $20,000 in scholarship funding for his school's alumni association. After this season, the total Liberty Mutual Coach of the Year charitable and scholarship contributions will reach $680,000.

College football fans can give their favorite coach the chance to support his community and alumni association by voting among the 25 Liberty Mutual Coach of the Year Award finalists at through Dec. 22.

To ensure candidates are evaluated fairly and measured against the specific values of responsibility and integrity, a Selection Committee composed of College Football Hall of Fame players and coaches and the national media will also cast votes for the winners. Fan votes account for 20 percent of each coach's final score while the College Football Hall of Famers and national college football media account for 55 percent and 25 percent, respectively.

The 2008 Liberty Mutual Coach of the Year Award winners will be announced on ESPN during halftime of the Music City Bowl on Dec. 31.
Fans can post their comments about the survey at The site also shows a series of Coach's Corner videos featuring Archie Manning, chair of the National Football Foundation and College Football Hall of Fame, and ESPN College Football Analyst Kirk Herbstreit highlighting their perspectives on the latest topics in college football.

About Liberty Mutual Group
''Helping people live safer, more secure lives'' since 1912, Boston-based Liberty Mutual Group ( is a diversified global insurer and sixth-largest property and casualty insurer in the U.S. based on 2007 direct written premium. Liberty Mutual Group ranks 94th on the Fortune 500 list of largest U.S. corporations, based on 2007 revenue. The company has over 45,000 employees located in more than 900 offices throughout the world.

The eighth-largest auto and home insurer in the U.S., Liberty Mutual ( sells full lines of coverage for automobile, homeowners, valuable possessions, personal liability, and individual life insurance. The company is an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 10,000 companies, credit unions, professional associations and alumni groups.

Liberty Mutual commissioned KRC Research to conduct the survey. The results reflect responses from a nationally representative telephone survey of 1,004 adults aged 18 and older conducted December 5-8, 2008. The margin of error for the overall study is +/- 3.1% at the 95% confidence level and is higher for subgroups. The data was weighted by demographic variables to ensure the sample accurately reflects the U.S. adult population.


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Glenn Greenberg
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