Pucker Up: New National Safe-driving Campaign Takes Nontraditional Tack To Change The Way People Think About Driving

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A coalition of auto shops has banded together to create a national safe-driving campaign known as Collision Guard that uses entertainment and automotive discounts to change the way people think about driving.

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We want to change the way people think about driving. We don’t need to nag. We don’t need to threaten. We just need to create an environment that rewards people for becoming better drivers.

Safe-driving tip #1: No smooching behind the wheel.

The nation’s newest safe-driving coalition, Collision Guard, announced today a coast-to-coast campaign to change the way people think about driving with sometimes-quirky, sometimes-irreverent topics such as kissing in the driver’s seat.

Behind the campaign is a fast-growing coalition of automotive shops and suppliers – think specialty paint giant Sherwin Williams – that have promised to give safe drivers bigger discounts on everything from brakes to windshields to oil changes.

Collision Guard’s philosophy is simple: Offer a good enough incentive and people will become better drivers.

So Collision Guard is reaching out to drivers through entertainment (did you know 29 percent of drivers admit to kissing behind the wheel) and auto discounts (how about $100 off a windshield or a free oil change with a safety inspection) to give people a reason to participate.

“We want to change the way people think about driving,” Collision Guard President Brian Nichols said, “We don’t need to nag. We don’t need to threaten. We just need to create an environment that rewards people for becoming better drivers.”

The Collision Guard campaign – now available online at collisionguard.com – will feature reviews on the latest safe-driving gadgets, a social media forum, databases on automotive trends and a library of sometimes-comical safe-driving videos on how to become better drivers.

It’s all free. It’s all shareable. And it’s all aimed at reducing the number of motor vehicle crashes that rank as the leading cause of death among Americans ages 2 to 34.

What makes the campaign particularly powerful is this: Automotive shops and suppliers are driving it. Collision Guard can speak directly to people’s pocketbooks with discounts on everything automotive.

One of Collision Guard’s biggest supporters is Sherwin Williams, one of the nation’s largest paint suppliers with more than 200 retail locations and a nationwide network of more than 1,000 collision repair centers that use its products.

“Thousands of people die every year in crashes that could have been prevented," Nichols said. "It’s time to change the way we think about driving. Together, we can save lives.”

ABOUT COLLISION GUARD
Collision Guard is a safe-driving campaign started in 2010 by a Utah-based collision shop. It combines national advocacy with entertainment and automotive discounts to give people an incentive to become better drivers. It now has hundreds of members and a social media following of nearly 7,000 people. The campaign, available online at http://www.collisionguard.com, is free for drivers and businesses that want to participate.

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Jeremiah Stettler
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