Word-of-mouth Referrals and Fantastic Giveaways Help Push CampingSurvival.com Past 17,000 Facebook Fans

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People really appreciate the knowledge we share, since we get to see and handle most of the outdoor and urban survival gear on the market.

Fulton, NY (PRWEB) August 5, 2010

Camping Survival.com reports that word-of-mouth referrals are responsible for the steady growth of its fan base on social networking site Facebook. The company expects to exceed 20,000 fans by the end of this month.

Company President Tom Sciacca also noted that information sharing is a huge part of the community's attraction.

"We share our knowledge and even post quizzes on which types of plants are edible or why a magnesium fire start can be a helpful tool in your wilderness survival gear," he said. "People really appreciate the knowledge we share, since we get to see and handle most of the outdoor and urban survival gear on the market."

Camping Survival.com's web site, he explained, is also a helpful resource for customers looking for additional information on various equipment choices, such as sleeping bags, MRE (meals ready to eat), first aid kits, colloidal silver, paracord and more.

"We provide a lot of information, both on Facebook and on our company web site, so that consumers can make the best purchasing decisions on which items suit their needs the best," Sciacca said. "When we help them make good choice and pick the right products for their purposes, we end up with happier customers."

Happier customers result in word-of-mouth referrals, which have helped the Facebook page receive a steady increase a fans this year. To keep the excitement going, CampingSurvival.com has offered exciting giveaways on the Facebook page for answering survival quizzes. The giveaways have included a magnesium fire starter, water purification kits and high quality hunting knives, as well as special deals on canteens, food supplies (including MRE) and more.

Sciacca said that fun of sharing information on camping and wilderness survival, combined with the excitement of prizes, has made the Facebook page a fun place to congregate. He noted, however, that there is a serious point to it all.

"Survival used to be taken seriously by only a handful of people, as most folks never imagined that they could be in a situation where they’d be caught unprepared" he explained. "But because of natural disasters and terrorist threats, the public has become much aware that you can become stranded even in your own home without power or access to emergency personnel in some situations. This reality has made people much more aware of the importance of preparedness in the event of an emergency."

The company now receives as much interest from customers seeking urban survival kits as wilderness survival gear. The difference is that urban survival kits are specifically designed to help a family evacuate quickly or sustain them for long periods in one place, without electricity or water. Many contain MRE (meals ready to eat), first aid kits and water purification. Water purification is especially helpful when municipal filtration systems are affected by power outages, and stores get overrun with customers seeking bottled water. Meals Ready to Eat (MRE) are non-perishable and can be prepared much more easily than typical household food, making them much more convenient in an emergency.

Sciacca, a former Marine and veteran of the 1991 Gulf War, launched CampingSurvival.com in 2002, and quickly earned a reputation as an online authority on camping and wilderness survival gear, creating a loyal following of customers.

Contact:
Tom Sciacca
800-537-339
http://www.CampingSurvival.com

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